The most visible SEO tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Where engines disagree most

SEOZoom

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Google Search Console US New entry 75 , range 62–82 75#1
75
  • : score 75 · #1
64% 60% None First reading
2 Semrush US New entry 72 , range 59–80 72#2
72
  • : score 72 · #2
75% 44% None First reading
3 Ahrefs SG New entry 63 , range 49–74 63#3
63
  • : score 63 · #3
64% 35% None First reading
4 Screaming Frog GB New entry 38 , range 31–48 38#4
38
  • : score 38 · #4
30% 16% None First reading
5 SE Ranking GB New entry 38 , range 31–48 38#5
38
  • : score 38 · #5
28% 18% None First reading
6 SEOZoom IT New entry 33 , range 15–42 33#6
33
  • : score 33 · #6
21% 11% None First reading
7 Mangools SK New entry 21 , range 6–37 21#7
21
  • : score 21 · #7
14% 7% None First reading
8 Ubersuggest US New entry 12 , range 4–34 12#8
12
  • : score 12 · #8
12% 5% None First reading
9 Yoast NL New entry 11 , range 4–34 11#9
11
  • : score 11 · #9
11% 5% None First reading
10 Google Keyword Planner US New entry 11 , range 4–34 11#10
11
  • : score 11 · #10
11% 5% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 unidformazione.com Reference 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Quali sono i migliori strumenti SEO per piccoli team di marketing? Italian Google Search Console, SE Ranking and Semrush, tied
Software SEO per piccole imprese Italian Google Search Console
Come può una piccola impresa capire perché il suo sito web non compare nei risultati di ricerca? Italian Google Search Console
Come faccio a scoprire quali parole chiave cercano i miei clienti? Italian Google Keyword Planner and Google Search Console, tied
Fare SEO internamente con un software o rivolgersi a un’agenzia SEO per una piccola impresa? Italian Ahrefs, Google Search Console and Semrush, tied
Strumenti SEO gratuiti o piattaforme SEO a pagamento per i team di marketing? Italian Google Search Console
Alternative ai fogli di calcolo per monitorare il posizionamento delle parole chiave Italian Google Search Console and SE Ranking, tied
Alternative agli audit SEO manuali dei siti web Italian Ahrefs, Google Search Console, Lumar, Screaming Frog, Semrush and Sitebulb, tied
Mi occupo di marketing in un’azienda di 20 persone. Quale strumento dovrei usare per migliorare il nostro posizionamento nei risultati di ricerca? Italian Semrush
Sono un freelance che scrive contenuti e vorrei sapere per quali parole chiave si posizionano i miei articoli. Italian Ahrefs, Google Search Console and Semrush, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured