The most visible SEO tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Semrush

65Heralded Score, range 30–78

Most cited source

youtube.com

20citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Screaming Frog

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
11 Yoast NL New entry 24 , range 4–51 20#10 31#22
24
  • : score 24 · #11
11% 5% First reading
12 Surfer PL New entry 23 , range 2–49 7#12 50#20
23
  • : score 23 · #12
9% 4% First reading
13 Moz US New entry 19 , range 1–43 4#16 46#21
19
  • : score 19 · #13
7% 2% First reading
14 RankMath IN New entry 15 , range 2–48 8#11 27#25
15
  • : score 15 · #14
6% 4% None First reading
15 Bing Webmaster Tools US New entry 13 , range 1–41 3#18 31#24
13
  • : score 13 · #15
5% 1% First reading
16 Sitebulb GB New entry 7 , range 1–42 4#15 13#27
7
  • : score 7 · #16
5% 1% None First reading
17 AccuRanker DK New entry 5 , range 1–46 6#13 3= #36
5
  • : score 5 · #17
5% 2% First reading
18 Serpstat UA New entry 5 , range 1–46 6#14 3= #36
5
  • : score 5 · #18
4% 2% None First reading
– Advanced Web Ranking RO Unranked Too few answers Not measured 0= #43
–
  • : Unranked
2% 1% First reading
– AIOSEO US Unranked Too few answers Not measured 25#26
–
  • : Unranked
5% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 20.0% 2 of 4 19 Not read
2 zapier.com Vendor site 11.7% 3 of 4 2 18
3 omr.com Media 8.3% 3 of 4 5 10
4 seo-kueche.de Consultancy 10.0% 3 of 4 3 14
5 consumercat.com Media 3.3% 1 of 4 3 Not read
6 dtile-marketing.de Consultancy 5.0% 2 of 4 1 10
7 reddit.com Community 5.0% 3 of 4 3 Not read
8 stark.marketing Consultancy 5.0% 2 of 4 2 20
9 tajo.io Vendor site 5.0% 1 of 4 3 Not read
10 bloggerpilot.com Consultancy 3.3% 1 of 4 1 10

Questions asked

QuestionLanguageMost recommended
Was sind die besten SEO-Tools für kleine Marketingteams? German Screaming Frog and SE Ranking, tied
SEO-Software für kleine Unternehmen German Seobility
Wie kann ein kleines Unternehmen herausfinden, warum seine Website nicht in den Suchergebnissen erscheint? German No brand recommended
Wie finde ich heraus, nach welchen Keywords meine Kunden suchen? German Google Keyword-Planer
SEO für kleine Unternehmen selbst mit Software machen oder eine SEO-Agentur beauftragen? German SE Ranking, Seobility, Sistrix and Xovi, tied
Kostenlose SEO-Tools oder kostenpflichtige SEO-Plattformen für Marketingteams? German Screaming Frog
Welche Alternativen gibt es dazu, Keyword-Rankings in Tabellen zu erfassen? German AccuRanker, Advanced Web Ranking, Google Search Console (GSC) and Serpstat, tied
Welche Alternativen gibt es zu manuellen SEO-Website-Audits? German Screaming Frog
Ich leite das Marketing in einem Unternehmen mit 20 Mitarbeitenden. Welches Tool hilft uns, unsere Rankings in den Suchergebnissen zu verbessern? German Semrush
Ich bin freiberufliche:r Content-Texter:in und möchte prüfen, für welche Keywords meine Artikel ranken. German Ahrefs, GSC, RankMath, SE Ranking, Semrush, Sistrix and Yoast, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured