Leader
71Heralded Score, range 66–74
The most visible SEO tools in Europe, October 2026
Most cited source
104citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 6 , range 4–9 | 6#11 | 6
| 6% | 3% | | First reading | |
| 12 | | New entry | 4 , range 3–7 | 4#12 | 4
| 4% | 1% | | First reading | |
| 13 | | New entry | 4 , range 2–6 | 4#13 | 4
| 3% | 2% | None | First reading | |
| 14 | | New entry | 3 , range 2–5 | 3#14 | 3
| 3% | 1% | | First reading | |
| 15 | | New entry | 2 , range 1–4 | 2#15 | 2
| 1% | 1% | None | First reading | |
| 16 | | New entry | 1 , range 1–3 | 1#16 | 1
| 1% | 0% | None | First reading | |
| 17 | | New entry | 1 , range 1–3 | 1#17 | 1
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Reference | 1.9% | 3 of 4 | 1 | 5 |
| 12 | | Consultancy | 1.9% | 3 of 4 | 2 | 5 |
| 13 | | Consultancy | 1.7% | 2 of 4 | 1 | Not read |
| 14 | | Social | 1.7% | 2 of 4 | 6 | Not read |
| 15 | | Consultancy | 1.7% | 2 of 4 | 1 | Not read |
| 16 | | Community | 1.7% | 1 of 4 | 7 | Not read |
| 17 | | Consultancy | 1.0% | 1 of 4 | 2 | 6 |
| 18 | | Media | 1.2% | 3 of 4 | 5 | 7 |
| 19 | | Consultancy | 1.4% | 2 of 4 | 1 | 5 |
| 20 | | Media | 1.4% | 2 of 4 | 1 | 3 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best seo tools for small business websites | English | |
| keyword research tool for content marketers | English | |
| how to check why my website is not ranking | English | |
| how to track competitor keyword rankings | English | |
| all-in-one seo platform vs separate seo tools | English | |
| What are the best SEO tools for small marketing teams? | English | |
| Search engine optimization software for small businesses | English | |
| How can a small business find out why its website doesn't show up in search results? | English | No brand recommended |
| How do I find the keywords my customers search for? | English | |
| Doing SEO in-house with software vs. hiring an SEO agency for small businesses | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
Semrush
- 2
Ahrefs
- 3
SE Ranking
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Screaming Frog
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.