Leader
71Heralded Score, range 66–74
The most visible SEO tools in Europe, October 2026
Most cited source
13citations
From Google AI Mode, Gemini and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 71 , range 66–74 | 71#1 | 71
| 75% | 39% | | First reading | |
| 2 | | New entry | 65 , range 59–70 | 65#2 | 65
| 68% | 34% | | First reading | |
| 3 | | New entry | 45 , range 41–48 | 45#3 | 45
| 40% | 23% | | First reading | |
| 4 | | New entry | 38 , range 35–42 | 38#4 | 38
| 31% | 16% | | First reading | |
| 5 | | New entry | 31 , range 23–34 | 31#5 | 31
| 18% | 10% | | First reading | |
| 6 | | New entry | 30 , range 18–33 | 30#6 | 30
| 15% | 10% | | First reading | |
| 7 | | New entry | 16 , range 9–29 | 16#7 | 16
| 14% | 4% | | First reading | |
| 8 | | New entry | 9 , range 7–20 | 9#8 | 9
| 11% | 4% | | First reading | |
| 9 | | New entry | 8 , range 6–12 | 8#9 | 8
| 10% | 1% | | First reading | |
| 10 | | New entry | 6 , range 4–9 | 6#10 | 6
| 6% | 3% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 3.1% | 3 of 4 | 2 | 8 |
| 2 | | Media | 1.2% | 3 of 4 | 5 | 7 |
| 3 | | Media | 1.4% | 2 of 4 | 1 | 3 |
| 4 | | Media | 1.2% | 3 of 4 | 2 | 7 |
| 5 | | Media | 1.2% | 3 of 4 | 1 | 11 |
| 6 | | Media | 0.7% | 1 of 4 | 3 | Not read |
| 7 | | Media | 1.0% | 1 of 4 | 1 | 7 |
| 8 | | Media | 0.7% | 1 of 4 | 1 | Not read |
| 9 | | Media | 0.5% | 2 of 4 | 2 | 6 |
| 10 | | Media | 0.7% | 1 of 4 | 1 | 2 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| best seo tools for small business websites | English | |
| keyword research tool for content marketers | English | |
| how to check why my website is not ranking | English | No brand recommended |
| how to track competitor keyword rankings | English | |
| all-in-one seo platform vs separate seo tools | English | |
| ¿Cuáles son las mejores herramientas SEO para equipos de marketing pequeños? | Spanish | |
| Software de posicionamiento SEO para pequeñas empresas | Spanish | |
| ¿Cómo puede una pequeña empresa averiguar por qué su web no aparece en los resultados de búsqueda? | Spanish | No brand recommended |
| ¿Cómo puedo descubrir qué palabras clave buscan mis clientes? | Spanish | |
| Hacer SEO internamente con software o contratar una agencia SEO para pequeñas empresas | Spanish | |
Each engine's top three
Google AI Mode
- 1
Semrush
- 2
Ahrefs
- 3
SE Ranking
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Screaming Frog
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.