The most visible SEO tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Semrush

71Heralded Score, range 66–74

Most cited source

marketermilk.com

13citations

From Google AI Mode, Gemini and Google AI Overviews

Where engines disagree most

Screaming Frog

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Semrush US New entry 71 , range 66–74 71#1
71
  • : score 71 · #1
75% 39% First reading
2 Ahrefs SG New entry 65 , range 59–70 65#2
65
  • : score 65 · #2
68% 34% First reading
3 SE Ranking GB New entry 45 , range 41–48 45#3
45
  • : score 45 · #3
40% 23% First reading
4 Screaming Frog GB New entry 38 , range 35–42 38#4
38
  • : score 38 · #4
31% 16% First reading
5 Ubersuggest US New entry 31 , range 23–34 31#5
31
  • : score 31 · #5
18% 10% First reading
6 Mangools SK New entry 30 , range 18–33 30#6
30
  • : score 30 · #6
15% 10% First reading
7 Yoast NL New entry 16 , range 9–29 16#7
16
  • : score 16 · #7
14% 4% First reading
8 Surfer PL New entry 9 , range 7–20 9#8
9
  • : score 9 · #8
11% 4% First reading
9 Moz US New entry 8 , range 6–12 8#9
8
  • : score 8 · #9
10% 1% First reading
10 Sistrix DE New entry 6 , range 4–9 6#10
6
  • : score 6 · #10
6% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 marketermilk.com Media 3.1% 3 of 4 2 8
2 omr.com Media 1.2% 3 of 4 5 7
3 osiaffiliate.com Media 1.4% 2 of 4 1 3
4 abondance.com Media 1.2% 3 of 4 2 7
5 blogdumoderateur.com Media 1.2% 3 of 4 1 11
6 consumercat.com Media 0.7% 1 of 4 3 Not read
7 selectsoftwarereviews.com Media 1.0% 1 of 4 1 7
8 contentmarketinginstitute.com Media 0.7% 1 of 4 1 Not read
9 frankwatching.com Media 0.5% 2 of 4 2 6
10 leswizards.com Media 0.7% 1 of 4 1 2

Questions asked

QuestionLanguageMost recommended
Care sunt cele mai bune instrumente SEO pentru echipe mici de marketing? Romanian Ahrefs, SE Ranking and Semrush, tied
Software SEO pentru afaceri mici Romanian Mangools and SE Ranking, tied
Cum poate o afacere mică să afle de ce site-ul ei nu apare în rezultatele căutării? Romanian No brand recommended
Cum aflu ce cuvinte cheie caută clienții mei? Romanian Ubersuggest
Să fac SEO intern cu ajutorul unui software sau să angajez o agenție SEO pentru o afacere mică? Romanian Ubersuggest
Instrumente SEO gratuite sau platforme SEO cu plată pentru echipele de marketing? Romanian Ahrefs, Screaming Frog, SE Ranking and Semrush, tied
Alternative la urmărirea pozițiilor cuvintelor cheie în foi de calcul Romanian SE Ranking
Alternative la auditarea manuală a site-ului pentru SEO Romanian Ahrefs
Conduc marketingul într-o companie cu 20 de angajați. Ce instrument ar trebui să folosesc ca să ne îmbunătățim pozițiile în rezultatele căutării? Romanian Semrush
Sunt redactor de conținut freelancer și vreau să verific pentru ce cuvinte cheie se clasează articolele mele. Romanian Ahrefs and Semrush, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured