Leader
71Heralded Score, range 66–74
The most visible SEO tools in Europe, October 2026
Most cited source
104citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 6 , range 4–9 | 6#11 | 6
| 6% | 3% | | First reading | |
| 12 | | New entry | 4 , range 3–7 | 4#12 | 4
| 4% | 1% | | First reading | |
| 13 | | New entry | 4 , range 2–6 | 4#13 | 4
| 3% | 2% | None | First reading | |
| 14 | | New entry | 3 , range 2–5 | 3#14 | 3
| 3% | 1% | | First reading | |
| 15 | | New entry | 2 , range 1–4 | 2#15 | 2
| 1% | 1% | None | First reading | |
| 16 | | New entry | 1 , range 1–3 | 1#16 | 1
| 1% | 0% | None | First reading | |
| 17 | | New entry | 1 , range 1–3 | 1#17 | 1
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 13.8% | 2 of 4 | 66 | Not read |
| 2 | | Vendor site | 9.5% | 4 of 4 | 4 | 12 |
| 3 | | Community | 5.5% | 3 of 4 | 17 | 9 |
| 4 | | Consultancy | 4.8% | 3 of 4 | 5 | 12 |
| 5 | | Vendor site | 4.0% | 1 of 4 | 1 | Not read |
| 6 | | Vendor site | 3.6% | 3 of 4 | 12 | 3 |
| 7 | | Media | 3.1% | 3 of 4 | 2 | 8 |
| 8 | | Vendor site | 2.4% | 1 of 4 | 5 | Not read |
| 9 | | Consultancy | 2.4% | 1 of 4 | 1 | 5 |
| 10 | | Vendor site | 1.2% | 1 of 4 | 7 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Quels sont les meilleurs outils SEO pour les petites équipes marketing ? | French | |
| Logiciel de référencement naturel pour les petites entreprises | French | |
| Comment une petite entreprise peut-elle savoir pourquoi son site n’apparaît pas dans les résultats de recherche ? | French | No brand recommended |
| Comment trouver les mots-clés que mes clients recherchent ? | French | |
| Faire son SEO en interne avec un logiciel ou faire appel à une agence SEO pour une petite entreprise ? | French | |
| Outils SEO gratuits ou plateformes SEO payantes pour les équipes marketing ? | French | |
| Quelles alternatives aux tableurs pour suivre le classement des mots-clés ? | French | |
| Quelles alternatives aux audits SEO manuels de sites web ? | French | |
| Je m’occupe du marketing dans une entreprise de 20 personnes. Quel outil utiliser pour améliorer notre référencement ? | French | |
| Je suis rédacteur freelance et je veux vérifier sur quels mots-clés mes articles sont bien positionnés. | French | |
Each engine's top three
Google AI Mode
- 1
Semrush
- 2
Ahrefs
- 3
SE Ranking
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
- 1
- 2
- 3
Screaming Frog
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.