The most visible SEO tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Semrush

71Heralded Score, range 66–74

Most cited source

youtube.com

104citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Screaming Frog

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Seobility DE New entry 6 , range 4–9 6#11
6
  • : score 6 · #11
6% 3% First reading
12 Serpstat UA New entry 4 , range 3–7 4#12
4
  • : score 4 · #12
4% 1% First reading
13 SEOZoom IT New entry 4 , range 2–6 4#13
4
  • : score 4 · #13
3% 2% None First reading
14 SpyFu US New entry 3 , range 2–5 3#14
3
  • : score 3 · #14
3% 1% First reading
15 DinoRANK ES New entry 2 , range 1–4 2#15
2
  • : score 2 · #15
1% 1% None First reading
16 Oncrawl FR New entry 1 , range 1–3 1#16
1
  • : score 1 · #16
1% 0% None First reading
17 Botify FR New entry 1 , range 1–3 1#17
1
  • : score 1 · #17
1% 0% None First reading
– BrightEdge US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Conductor US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading
– Ryte DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 iebschool.com Reference 1.9% 3 of 4 1 5
12 seo.com Consultancy 1.9% 3 of 4 2 5
13 ifwwebstudio.com Consultancy 1.7% 2 of 4 1 Not read
14 linkedin.com Social 1.7% 2 of 4 6 Not read
15 neweradigital.ie Consultancy 1.7% 2 of 4 1 Not read
16 quora.com Community 1.7% 1 of 4 7 Not read
17 luckywebs.co.uk Consultancy 1.0% 1 of 4 2 6
18 omr.com Media 1.2% 3 of 4 5 7
19 onlinelabs.nl Consultancy 1.4% 2 of 4 1 5
20 osiaffiliate.com Media 1.4% 2 of 4 1 3

Questions asked

QuestionLanguageMost recommended
Care sunt cele mai bune instrumente SEO pentru echipe mici de marketing? Romanian Ahrefs, SE Ranking and Semrush, tied
Software SEO pentru afaceri mici Romanian Mangools and SE Ranking, tied
Cum poate o afacere mică să afle de ce site-ul ei nu apare în rezultatele căutării? Romanian No brand recommended
Cum aflu ce cuvinte cheie caută clienții mei? Romanian Ubersuggest
Să fac SEO intern cu ajutorul unui software sau să angajez o agenție SEO pentru o afacere mică? Romanian Ubersuggest
Instrumente SEO gratuite sau platforme SEO cu plată pentru echipele de marketing? Romanian Ahrefs, Screaming Frog, SE Ranking and Semrush, tied
Alternative la urmărirea pozițiilor cuvintelor cheie în foi de calcul Romanian SE Ranking
Alternative la auditarea manuală a site-ului pentru SEO Romanian Ahrefs
Conduc marketingul într-o companie cu 20 de angajați. Ce instrument ar trebui să folosesc ca să ne îmbunătățim pozițiile în rezultatele căutării? Romanian Semrush
Sunt redactor de conținut freelancer și vreau să verific pentru ce cuvinte cheie se clasează articolele mele. Romanian Ahrefs and Semrush, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured