The most visible SEO tools, October 2026

October 2026 · 15 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

youtube.com

17citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Google Search Console US New entry 75 , range 55–84 74#2 77#2
75
  • : score 75 · #1
55% 46% First reading
2 Semrush US New entry 74 , range 40–82 75#1 72#5
74
  • : score 74 · #2
56% 35% First reading
3 Ahrefs SG New entry 72 , range 37–80 71#3 73#4
72
  • : score 72 · #3
56% 30% First reading
4 Google Keyword Planner US New entry 46 , range 22–56 28#6 77#3
46
  • : score 46 · #4
21% 17% First reading
5 Screaming Frog GB New entry 44 , range 21–60 41#5 49#9
44
  • : score 44 · #5
25% 14% First reading
6 SE Ranking GB New entry 44 , range 21–61 42#4 47#12
44
  • : score 44 · #6
26% 14% First reading
7 Moz US New entry 43 , range 9–53 26#7 72#6
43
  • : score 43 · #7
20% 6% First reading
8 Ubersuggest US New entry 31 , range 6–51 21#8 48#10
31
  • : score 31 · #8
12% 7% First reading
9 Yoast NL New entry 31 , range 4–50 18#10 53#8
31
  • : score 31 · #9
12% 6% First reading
10 Mangools SK New entry 29 , range 4–52 21#9 41#14
29
  • : score 29 · #10
11% 7% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 11.7% 2 of 4 17 Not read
2 reddit.com Community 15.0% 3 of 4 11 Not read
3 zapier.com Vendor site 16.7% 4 of 4 2 17
4 onelittleweb.com Consultancy 8.3% 3 of 4 3 23
5 lendio.com Vendor site 5.0% 2 of 4 1 11
6 seo.com Consultancy 5.0% 2 of 4 3 Not read
7 topelevens.com Directory 3.3% 1 of 4 2 15
8 web.dev Vendor site 5.0% 1 of 4 1 Not read
9 agencyanalytics.com Vendor site 3.3% 2 of 4 2 Not read
10 bestseozone.com Consultancy 3.3% 2 of 4 1 7

Questions asked

QuestionLanguageMost recommended
best seo tools for small business websites English Google Search Console and Semrush, tied
keyword research tool for content marketers English Ahrefs, AnswerThePublic, Google Search Console and Semrush, tied
how to check why my website is not ranking English Google Keyword Planner, Google Search Console, Screaming Frog, Semrush and Website Grader, tied
how to track competitor keyword rankings English Ahrefs, Google Search Console, SE Ranking and Semrush, tied
all-in-one seo platform vs separate seo tools English Google Search Console

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured