The most visible SEO tools, October 2026

October 2026 · 15 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

youtube.com

17citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Bing Webmaster Tools US Unranked Too few answers Not measured 29#15
–
  • : Unranked
3% 1% First reading
– Botify FR Unranked Too few answers Not measured 0= #47
–
  • : Unranked
0% 0% None First reading
– BrightEdge US Unranked Too few answers Not measured 14#22
–
  • : Unranked
2% 0% First reading
– Conductor US Unranked Too few answers Not measured 11#25
–
  • : Unranked
3% 1% First reading
– ContentKing NL Unranked Too few answers Not measured 0= #47
–
  • : Unranked
1% 0% None First reading
– DataCube Unranked Too few answers Not measured 0= #47
–
  • : Unranked
1% 0% None First reading
– Frase US Unranked Too few answers Not measured 1#40
–
  • : Unranked
2% 1% None First reading
– GSC US Unranked Too few answers Not measured 78#1
–
  • : Unranked
14% 11% First reading
– GTmetrix CA Unranked Too few answers Not measured 5#28
–
  • : Unranked
3% 0% None First reading
– Keysearch US Unranked Too few answers Not measured 0= #47
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 11.7% 2 of 4 17 Not read
2 reddit.com Community 15.0% 3 of 4 11 Not read
3 zapier.com Vendor site 16.7% 4 of 4 2 17
4 onelittleweb.com Consultancy 8.3% 3 of 4 3 23
5 lendio.com Vendor site 5.0% 2 of 4 1 11
6 seo.com Consultancy 5.0% 2 of 4 3 Not read
7 topelevens.com Directory 3.3% 1 of 4 2 15
8 web.dev Vendor site 5.0% 1 of 4 1 Not read
9 agencyanalytics.com Vendor site 3.3% 2 of 4 2 Not read
10 bestseozone.com Consultancy 3.3% 2 of 4 1 7

Questions asked

QuestionLanguageMost recommended
best seo tools for small business websites English Google Search Console and Semrush, tied
keyword research tool for content marketers English Ahrefs, AnswerThePublic, Google Search Console and Semrush, tied
how to check why my website is not ranking English Google Keyword Planner, Google Search Console, Screaming Frog, Semrush and Website Grader, tied
how to track competitor keyword rankings English Ahrefs, Google Search Console, SE Ranking and Semrush, tied
all-in-one seo platform vs separate seo tools English Google Search Console

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured