The most visible SEO agencies in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

LASEO

20Heralded Score, range 5–52

Most cited source

forbes.com

2citations

From Google AI Mode and Gemini

Where engines disagree most

SmartRanking

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 LASEO FR New entry 20 , range 5–52 30#1 2= #9
20
  • : score 20 · #1
10% 7% None First reading
2 SAM Online Marketing NL New entry 12 , range 1–47 5#5 23#1
12
  • : score 12 · #2
5% 3% None First reading
3 SmartRanking DK New entry 8 , range 3–49 13#2 0= #13
8
  • : score 8 · #3
8% 3% None First reading
4 ROXTAR New entry 8 , range 1–43 4#9 16#2
8
  • : score 8 · #4
4% 1% None First reading
5 OrangeValley NL New entry 4 , range 1–47 7#3 0= #13
4
  • : score 4 · #5
4% 3% None First reading
6 WebFX US New entry 4 , range 1–47 6#4 0= #13
4
  • : score 4 · #6
4% 1% None First reading
7 Blauwe Monsters NL New entry 3 , range 1–46 5#6 0= #13
3
  • : score 3 · #7
3% 1% None First reading
8 Victorious US New entry 3 , range 1–46 5#7 0= #13
3
  • : score 3 · #8
3% 1% None First reading
9 OuterBox US New entry 3 , range 1–45 4#8 0= #13
3
  • : score 3 · #9
3% 1% None First reading
= 10 Coalition Technologies US New entry 2 , range 1–40 3= #10 0= #13
2
  • : score 2 · #10
3% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 forbes.com Media 3.3% 2 of 4 1 Not read
2 cmswire.com Media 1.7% 1 of 4 1 Not read
3 consultancy.nl Media 1.7% 1 of 4 1 Not read
4 deondernemer.nl Media 1.7% 1 of 4 1 Not read
5 frankwatching.com Media 1.7% 1 of 4 1 Not read
6 laprogressive.com Media 1.7% 1 of 4 1 Not read
7 thecmo.com Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best seo agencies for small businesses English AnotherSight, Bloosem, LASEO, MarketingCollega and Traffic Today, tied
seo agency for ecommerce websites English 180 Marketing, EcomSEO, Groot Online, LASEO, OuterBox, Searchlab, Shopcommerce, Victorious and WebFX, tied
how to choose an seo agency English No brand recommended
how much do seo services cost per month English No brand recommended
seo agency vs seo freelancer English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured