Leader
3Heralded Score, range 2–5
Leader
3Heralded Score, range 2–5
Most cited source
5citations
From Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 3 , range 2–5 | 3#1 | 3
| 2% | 1% | None | First reading | |
| 2 | | New entry | 2 , range 1–3 | 2#2 | 2
| 1% | 1% | None | First reading | |
| 3 | | New entry | 1 , range 1–3 | 1#3 | 1
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Review site | 1.0% | 2 of 4 | 2 | Not read |
| 2 | | Review site | 1.0% | 2 of 4 | 3 | 1 |
| 3 | | Review site | 1.0% | 2 of 4 | 3 | Not read |
| 4 | | Review site | 0.5% | 1 of 4 | 1 | Not read |
| 5 | | Review site | 0.2% | 1 of 4 | 1 | Not read |
| 6 | | Review site | 0.2% | 1 of 4 | 1 | Not read |
| 7 | | Review site | 0.2% | 1 of 4 | 1 | Not read |
| 8 | | Review site | 0.2% | 1 of 4 | 1 | Not read |
| 9 | | Review site | 0.2% | 1 of 4 | 1 | Not read |
| 10 | | Review site | 0.2% | 1 of 4 | 1 | Not read |
| Question | Language | Most recommended |
|---|---|---|
| SEO freelancer vs. SEO agency for a small business in the UK | English | No brand recommended |
| Alternatives to hiring a full-time SEO specialist in the UK | English | No brand recommended |
| Alternatives to doing SEO yourself as a small business owner in the UK | English | No brand recommended |
| I run an online shop in the UK and my search traffic is falling. Which SEO agency should I hire? | English | No brand recommended |
| best seo agencies for small businesses in the uk | English | No brand recommended |
| seo agency for ecommerce websites in the uk | English | |
| how to choose an seo agency in the uk | English | No brand recommended |
| how much do seo services cost per month in the uk | English | No brand recommended |
| seo agency vs seo freelancer in the uk | English | No brand recommended |
| I lead marketing at a UK company and need an agency for technical SEO and content. Which agencies should I consider? | English | |
No brand named in at least three answers.
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.