The most visible sales engagement tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Most cited source

pipedrive.com

10citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Reply.io

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 71 , range 57–79 71#1
71
  • : score 71 · #1
77% 38% First reading
2 Apollo US New entry 42 , range 34–54 42#2
42
  • : score 42 · #2
33% 23% First reading
3 Salesloft US New entry 35 , range 25–44 35#3
35
  • : score 35 · #3
29% 10% First reading
4 Outreach US New entry 34 , range 19–43 34#4
34
  • : score 34 · #4
27% 8% First reading
5 lemlist FR New entry 32 , range 12–41 32#5
32
  • : score 32 · #5
20% 10% First reading
6 Reply.io CA New entry 30 , range 9–39 30#6
30
  • : score 30 · #6
16% 10% First reading
7 Salesforce Sales Engagement US New entry 26 , range 8–37 26#7
26
  • : score 26 · #7
21% 2% First reading
8 Instantly US New entry 10 , range 4–34 10#8
10
  • : score 10 · #8
10% 5% First reading
9 Salesforce Agentforce Sales US New entry 9 , range 4–33 9#9
9
  • : score 9 · #9
14% 0% First reading
10 Mixmax US New entry 8 , range 3–33 8#10
8
  • : score 8 · #10
8% 4% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 automatedclientacquisition.com Vendor site 1.7% 1 of 4 2 Not read
12 breeze.pm Vendor site 3.3% 2 of 4 1 1
13 business.gov.nl Regulator 3.3% 1 of 4 2 Not read
14 clay.com Vendor site 3.3% 2 of 4 2 Not read
15 connectsafely.ai Vendor site 3.3% 2 of 4 1 10
16 folk.app Vendor site 3.3% 1 of 4 2 Not read
17 getmailbird.com Vendor site 3.3% 2 of 4 1 5
18 mailtrack.email Vendor site 3.3% 1 of 4 2 Not read
19 rework.com Media 1.7% 1 of 4 2 Not read
20 salespassie.nl Consultancy 3.3% 2 of 4 1 1

Questions asked

QuestionLanguageMost recommended
best sales engagement software for small sales teams English Apollo, HubSpot Sales Hub and Mixmax, tied
automate sales outreach for small sales teams English HubSpot Sales Hub
how can a sales rep follow up with more prospects English HubSpot Sales Hub, Outreach and Salesloft, tied
how to keep track of sales emails and calls English HubSpot Sales Hub
email outreach vs phone outreach for small sales teams English No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured