The most visible sales engagement tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Most cited source

pipedrive.com

54citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Instantly

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 69 , range 63–72 69#1
69
  • : score 69 · #1
72% 37% First reading
2 Apollo US New entry 39 , range 36–42 39#2
39
  • : score 39 · #2
29% 20% First reading
3 Salesloft US New entry 31 , range 22–34 31#3
31
  • : score 31 · #3
20% 7% First reading
4 lemlist FR New entry 30 , range 18–33 30#4
30
  • : score 30 · #4
17% 9% First reading
5 Salesforce Sales Engagement US New entry 30 , range 19–33 30#5
30
  • : score 30 · #5
22% 3% First reading
6 Outreach US New entry 27 , range 16–32 27#6
27
  • : score 27 · #6
18% 6% First reading
7 Reply.io CA New entry 12 , range 8–25 12#7
12
  • : score 12 · #7
10% 6% First reading
8 Instantly US New entry 11 , range 8–24 11#8
11
  • : score 11 · #8
11% 5% First reading
9 Salesforce Agentforce Sales US New entry 8 , range 6–15 8#9
8
  • : score 8 · #9
12% 1% None First reading
10 ZoomInfo / GTM Workspace US New entry 7 , range 5–12 7#10
7
  • : score 7 · #10
9% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 pipedrive.com Vendor site 9.0% 3 of 4 29 1
2 gong.io Vendor site 2.1% 1 of 4 14 Not read
3 zoho.com Vendor site 2.6% 2 of 4 11 Not read
4 avoma.com Vendor site 3.8% 3 of 4 4 8
5 cloudtalk.io Vendor site 2.4% 2 of 4 5 11
6 artisan.co Vendor site 2.1% 2 of 4 5 Not read
7 attio.com Vendor site 1.9% 3 of 4 2 2
8 salesflare.com Vendor site 1.9% 4 of 4 8 Not read
9 connectsafely.ai Vendor site 1.7% 2 of 4 1 10
10 generect.com Vendor site 1.7% 2 of 4 1 8

Questions asked

QuestionLanguageMost recommended
Quelles sont les meilleures plateformes d’engagement commercial pour les équipes de vente ? French Apollo, HubSpot Sales Hub and Salesloft, tied
Comment automatiser la prospection commerciale pour une équipe de vente ? French Waalaxy
Comment une équipe de vente peut-elle toucher davantage de prospects ? French No brand recommended
Comment relancer des prospects après un premier e-mail ? French No brand recommended
Automatiser les e-mails de prospection ou contacter les prospects manuellement : que choisir pour une équipe de vente ? French No brand recommended
Pour prospecter, vaut-il mieux téléphoner ou envoyer des e-mails ? French No brand recommended
Quelles alternatives existe-t-il à la prospection manuelle pour une équipe de vente ? French No brand recommended
Quelles alternatives aux feuilles de calcul pour suivre les prospects ? French HubSpot Sales Hub
Je dirige une équipe de vente de cinq personnes. Comment automatiser le suivi des prospects ? French HubSpot Sales Hub
Je suis responsable commercial dans une petite entreprise. Comment organiser les e-mails et les appels de prospection ? French HubSpot Sales Hub

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured