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The most visible sales engagement tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

youtube.com

96citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Instantly

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 69 , range 63–72
69
  • : score 69 · #1
 72% 37% First reading
2 Apollo US New entry 39 , range 36–42
39
  • : score 39 · #2
 29% 20% First reading
3 Salesloft US New entry 31 , range 22–34
31
  • : score 31 · #3
 20% 7% First reading
4 lemlist FR New entry 30 , range 18–33
30
  • : score 30 · #4
 17% 9% First reading
5 Salesforce Sales Engagement US New entry 30 , range 19–33
30
  • : score 30 · #5
 22% 3% First reading
6 Outreach US New entry 27 , range 16–32
27
  • : score 27 · #6
 18% 6% First reading
7 Reply.io CA New entry 12 , range 8–25
12
  • : score 12 · #7
 10% 6% First reading
8 Instantly US New entry 11 , range 8–24
11
  • : score 11 · #8
 11% 5% First reading
9 Salesforce Agentforce Sales US New entry 8 , range 6–15
8
  • : score 8 · #9
 12% 1% First reading
10 ZoomInfo / GTM Workspace US New entry 7 , range 5–12
7
  • : score 7 · #10
 9% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 rework.com Media 2.4% 4 of 4 4 13
12 cloudtalk.io Vendor site 2.4% 2 of 4 5 11
13 artisan.co Vendor site 2.1% 2 of 4 5 Not read
14 airtable.com Community 1.4% 2 of 4 5 Not read
15 attio.com Vendor site 1.9% 3 of 4 2 2
16 salesflare.com Vendor site 1.9% 4 of 4 8 Not read
17 connectsafely.ai Vendor site 1.7% 2 of 4 1 10
18 croclub.com Consultancy 1.7% 3 of 4 5 13
19 generect.com Vendor site 1.7% 2 of 4 1 8
20 podium.com Vendor site 1.7% 2 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
best sales engagement software for small sales teams English Apollo
automate sales outreach for small sales teams English Apollo and HubSpot Sales Hub, tied
how can a sales rep follow up with more prospects English No brand recommended
how to keep track of sales emails and calls English HubSpot Sales Hub
email outreach vs phone outreach for small sales teams English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured