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The most visible sales engagement tools, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 96 answers read

Most cited source

g2.com

33citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Apollo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US 82 , range 76–86 86% 54% None First reading
2 Salesloft US 81 , range 76–86 88% 52% None First reading
3 Outreach US 78 , range 73–83 85% 45% None First reading
4 Apollo US 77 , range 71–82 72% 53% None First reading
5 Salesforce Sales Engagement US 33 , range 25–40 25% 10% None First reading
6 Reply.io CA 29 , range 20–36 18% 9% None First reading
7 lemlist FR 26 , range 18–35 16% 8% None First reading
8 Clari Groove US 24 , range 16–34 14% 8% None First reading
9 Gong US 21 , range 14–32 13% 5% None First reading
10 Instantly US 18 , range 12–30 8% 6% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 thedigitalsalesinstitute.com Reference 1.0% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
best sales engagement software for a B2B SaaS company English Apollo
sales engagement software recommendations for a sales development lead English Apollo, Outreach and Salesloft, tied
top sales engagement software English Apollo
how to choose sales engagement software English HubSpot Sales Hub
what to look for in sales engagement software English HubSpot Sales Hub
sales engagement software for a team of 20 to 200 English HubSpot Sales Hub
sales engagement software that integrates with LinkedIn Sales Navigator English HubSpot Sales Hub, Outreach, Salesloft and Yesware, tied
sales engagement software with GDPR-compliant hosting English Salesloft
sales engagement software for recruitment English Apollo and HubSpot Sales Hub, tied
most reliable sales engagement software English HubSpot Sales Hub

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured