Leader
11Heralded Score, range 4–34
The most visible PR agencies in United Kingdom, October 2026
Most cited source
11citations
From Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | Diffusion | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 4% | 2% | None | First reading | |
| – | Fair Public Relations | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 5% | 5% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Community | 6.7% | 3 of 4 | 3 | Not read |
| 12 | | Consultancy | 6.7% | 4 of 4 | 1 | 1 |
| 13 | | Consultancy | 5.0% | 2 of 4 | 2 | 1 |
| 14 | | Consultancy | 5.0% | 3 of 4 | 2 | Not read |
| 15 | | Media | 5.0% | 2 of 4 | 2 | 1 |
| 16 | | Consultancy | 5.0% | 2 of 4 | 2 | 1 |
| 17 | | Vendor site | 5.0% | 3 of 4 | 2 | Not read |
| 18 | | Consultancy | 5.0% | 2 of 4 | 1 | Not read |
| 19 | | Directory | 5.0% | 1 of 4 | 2 | Not read |
| 20 | | Consultancy | 3.3% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Public relations agency for a startup in the UK | English | |
| How can a startup get press coverage for its launch in the UK? | English | No brand recommended |
| How do I find a PR agency in the UK that knows our industry? | English | No brand recommended |
| In-house communications vs. PR agency for a growing company in the UK | English | No brand recommended |
| PR freelancer vs. PR agency for a startup in the UK | English | No brand recommended |
| Alternatives to hiring a PR agency on a retainer in the UK | English | No brand recommended |
| Alternatives to sending press releases to journalists yourself in the UK | English | No brand recommended |
| I lead communications at a mid-sized company in the UK and need help handling a crisis. | English | No brand recommended |
| how to get media coverage for a startup in the uk | English | No brand recommended |
| how much does a pr agency cost in the uk | English | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
Google AI Overviews
No brand named in at least three answers.
ChatGPT
- = 1
Clarity Global
- = 1
Hotwire
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.