The most visible PR agencies in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

PRLab

16Heralded Score, range 4–50

Most cited source

linkedin.com

5citations

From Google AI Overviews and ChatGPT

Where engines disagree most

PRLab

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Kite Hill PR US Unranked Too few answers Not measured 0= #23
–
  • : Unranked
1% 0% None First reading
– LaunchSquad US Unranked Too few answers Not measured 0= #23
–
  • : Unranked
1% 0% None First reading
– LF Channel FR Unranked Too few answers Not measured 25#2
–
  • : Unranked
4% 0% First reading
– Marco de Comunicación ES Unranked Too few answers Not measured 4= #13
–
  • : Unranked
1% 1% None First reading
– Mission North US Unranked Too few answers Not measured 0= #23
–
  • : Unranked
1% 0% None First reading
– MSL FR Unranked Too few answers Not measured 0= #23
–
  • : Unranked
0% 0% None First reading
– OBA PR Unranked Too few answers Not measured 0= #23
–
  • : Unranked
1% 0% None First reading
– PANBlast Unranked Too few answers Not measured 0= #23
–
  • : Unranked
1% 1% None First reading
– Proper Propaganda CA Unranked Too few answers Not measured 0= #23
–
  • : Unranked
1% 1% None First reading
– Publicize US Unranked Too few answers Not measured 0= #23
–
  • : Unranked
1% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 agencialiacomunicacion.es Consultancy 1.7% 1 of 4 2 Not read
12 blueleopardmedia.com Consultancy 3.3% 2 of 4 1 Not read
13 channelvmedia.com Consultancy 3.3% 1 of 4 1 Not read
14 cision.com Vendor site 3.3% 1 of 4 1 Not read
15 dircomfidencial.com Media 1.7% 1 of 4 2 Not read
16 dprgroup.com Consultancy 3.3% 1 of 4 1 Not read
17 europawire.es Media 1.7% 1 of 4 2 Not read
18 everything-pr.com Media 3.3% 1 of 4 1 Not read
19 hustlecommons.com Community 3.3% 2 of 4 1 Not read
20 leapfrog.uk.com Consultancy 3.3% 2 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuáles son las mejores agencias de relaciones públicas para empresas tecnológicas? Spanish PRLab
Agencia de relaciones públicas para una startup Spanish BAMBU PR, Canela PR, Carpe Diem Comunicación, Finzel PR and ROC·PR, tied
¿Cómo puede una startup conseguir cobertura en prensa para su lanzamiento? Spanish No brand recommended
¿Cómo encuentro una agencia de relaciones públicas que conozca nuestro sector? Spanish No brand recommended
¿Equipo de comunicación interno o agencia de relaciones públicas para una empresa en crecimiento? Spanish No brand recommended
¿Profesional freelance de relaciones públicas o agencia para una startup? Spanish No brand recommended
Alternativas a contratar una agencia de relaciones públicas con una tarifa mensual fija Spanish No brand recommended
Alternativas a enviar comunicados de prensa a periodistas por tu cuenta Spanish No brand recommended
Soy fundador de una startup fintech y quiero aparecer en medios económicos. ¿Qué agencia de relaciones públicas deberíamos contratar? Spanish Evercom
Dirijo el área de comunicación de una empresa mediana y necesito ayuda para gestionar una crisis. Spanish No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured