The most visible PR agencies in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Evercom

28Heralded Score, range 8–38

Where engines disagree most

LF Channel

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Finzel Public Relations AU Unranked Too few answers Not measured
–
  • : Unranked
1% 0% First reading
– FleishmanHillard US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– FTI Consulting US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Golin US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Harmon US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Havas PR FR Unranked Too few answers Not measured
–
  • : Unranked
4% 0% First reading
– Highwire US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Hill & Knowlton US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Hotwire GB Unranked Too few answers Not measured
–
  • : Unranked
3% 1% First reading
– Inkhouse US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 clutch.co Directory 5.0% 3 of 4 2 4
12 comunicae.es Vendor site 3.3% 2 of 4 2 Not read
13 dircom.org Community 3.3% 1 of 4 2 Not read
14 elpais.com Media 5.0% 1 of 4 2 1
15 themanifest.com Media 5.0% 2 of 4 2 11
16 tiempodenegocios.com Media 5.0% 2 of 4 1 8
17 adiria.com Consultancy 3.3% 2 of 4 2 Not read
18 aepd.es Regulator 1.7% 1 of 4 2 Not read
19 alphastory.ai Consultancy 3.3% 2 of 4 1 Not read
20 appletree.agency Consultancy 3.3% 2 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
pr agency vs in-house communications team in spain English No brand recommended
best PR agencies for startups in Spain English PRLab
PR agency for a growing company in Spain English Byte PR, Canela PR, Evercom, Interprofit, Minty Digital, Roman and TEAM LEWIS, tied
¿Cuáles son las mejores agencias de RR. PP. en España? Spanish TEAM LEWIS
Soy fundador de una startup en España y quiero aparecer en medios de negocios. ¿Qué agencia de RR. PP. deberíamos contratar? Spanish 121PR, Adiria, ATREVIA, BAMBU PR, Canela PR, Evercom, LF Channel, Ona PR, PRLab, Trescom and Zinkup, tied

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured