The most visible PR agencies in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Evercom

28Heralded Score, range 8–38

Most cited source

elpais.com

3citations

From ChatGPT

Where engines disagree most

LF Channel

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Evercom ES New entry 28 , range 8–38 28#1
28
  • : score 28 · #1
16% 8% First reading
2 PRLab NL New entry 23 , range 7–37 23#2
23
  • : score 23 · #2
13% 9% First reading
3 Canela PR ES New entry 16 , range 5–36 16#3
16
  • : score 16 · #3
9% 9% First reading
4 ATREVIA ES New entry 12 , range 4–34 12#4
12
  • : score 12 · #4
12% 5% First reading
5 TEAM LEWIS GB New entry 11 , range 4–34 11#5
11
  • : score 11 · #5
10% 6% First reading
6 LLYC ES New entry 9 , range 4–33 9#6
9
  • : score 9 · #6
12% 2% First reading
7 Europa Press Comunicación ES New entry 9 , range 3–33 9#7
9
  • : score 9 · #7
9% 5% None First reading
8 Axicom GB New entry 8 , range 3–32 8#8
8
  • : score 8 · #8
9% 2% First reading
= 9 Apple Tree New entry 7 , range 2–32 7= #9
7
  • : score 7 · #9
8% 2% First reading
= 9 Ogilvy US New entry 7 , range 2–32 7= #9
7
  • : score 7 · #9
8% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 elpais.com Media 5.0% 1 of 4 2 1
2 themanifest.com Media 5.0% 2 of 4 2 11
3 tiempodenegocios.com Media 5.0% 2 of 4 1 8
4 forbes.es Media 3.3% 2 of 4 1 13
5 pymesyemprendedores.com Media 3.3% 2 of 4 1 7
6 businessinsider.es Media 1.7% 1 of 4 1 Not read
7 dircomfidencial.com Media 1.7% 1 of 4 1 Not read
8 ecommerceefectivo.com Media 1.7% 1 of 4 1 Not read
9 eleconomista.es Media 1.7% 1 of 4 1 Not read
10 expansion.com Media 1.7% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Agencia de relaciones públicas para una startup en España Spanish 121PR, Axicom, Canela PR, Evercom, Open2Europe and PRLab, tied
¿Cómo puede una startup conseguir cobertura en prensa para su lanzamiento en España? Spanish TEEM
¿Cómo encuentro una agencia de relaciones públicas en España que conozca nuestro sector? Spanish No brand recommended
Comunicación interna frente a agencia de relaciones públicas para una empresa en crecimiento en España Spanish Kreab
Profesional freelance de relaciones públicas frente a agencia para una startup en España Spanish No brand recommended
Alternativas a contratar una agencia de relaciones públicas con cuota mensual en España Spanish No brand recommended
Alternativas a enviar comunicados de prensa directamente a periodistas en España Spanish Europa Press Comunicación
Dirijo la comunicación de una empresa mediana en España y necesito ayuda para gestionar una crisis. Spanish No brand recommended
how to get media coverage for a startup in spain English Europa Press Comunicación, PRLab and Seeders, tied
how much does a pr agency cost in spain English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured