The most visible PR agencies in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

PRLab

25Heralded Score, range 7–38

Most cited source

linkedin.com

5citations

From Google AI Overviews and ChatGPT

Where engines disagree most

PRLab

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 PRLab NL New entry 25 , range 7–38 25#1
25
  • : score 25 · #1
15% 8% None First reading
2 Highwire US New entry 12 , range 4–34 12#2
12
  • : score 12 · #2
12% 5% None First reading
3 Walker Sands US New entry 9 , range 3–33 9#3
9
  • : score 9 · #3
9% 5% None First reading
4 BLASTmedia US New entry 7 , range 3–32 7#4
7
  • : score 7 · #4
7% 5% None First reading
5 Evercom ES New entry 7 , range 2–31 7#5
7
  • : score 7 · #5
6% 4% None First reading
6 Ballou FR New entry 7 , range 2–31 7#6
7
  • : score 7 · #6
5% 5% First reading
7 TEAM LEWIS GB New entry 6 , range 2–31 6#7
6
  • : score 6 · #7
9% 1% None First reading
8 Hotwire GB New entry 6 , range 2–31 6#8
6
  • : score 6 · #8
7% 2% None First reading
9 LLYC ES New entry 5 , range 2–30 5#9
5
  • : score 5 · #9
6% 3% None First reading
– 10Fold US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 linkedin.com Social 5.0% 2 of 4 5 Not read
2 commrank.com Directory 5.0% 1 of 4 4 Not read
3 cracklepr.com Consultancy 6.7% 4 of 4 2 3
4 sortlist.es Directory 5.0% 3 of 4 3 3
5 techcrunch.com Media 3.3% 1 of 4 3 Not read
6 beantownmv.com Consultancy 5.0% 2 of 4 3 Not read
7 mejores-agencias.com Directory 5.0% 2 of 4 2 Not read
8 prnewswire.com Vendor site 3.3% 1 of 4 2 Not read
9 ycombinator.com Vendor site 3.3% 2 of 4 3 Not read
10 youtube.com Social 5.0% 1 of 4 3 Not read

Questions asked

QuestionLanguageMost recommended
best pr agencies for tech startups English Ballou, BLASTmedia, Clarity, Highwire, Inkhouse, PANBlast, PRLab, Proper Propaganda, Publicize, Sparkpr, Square and Walker Sands, tied
pr agency for b2b companies English 121PR, Agencialia Comunicación, Finzel Public Relations, PRLab and The Square – PR & Communication Agency, tied
how to get media coverage for a startup English No brand recommended
how much does a pr agency cost English No brand recommended
pr agency vs in-house communications team English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Google AI Overviews

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured