Leader
41Heralded Score, range 33–51
The most visible PR agencies in Netherlands, October 2026
Most cited source
19citations
From Google AI Mode, Gemini and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | Flairk | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | Goud & Kobalt NL | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | Hagen PR | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 4% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 12 | | Social | 5.0% | 3 of 4 | 3 | Not read |
| 13 | | Directory | 5.0% | 1 of 4 | 1 | 5 |
| 14 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
| 15 | | Unclassified | 5.0% | 1 of 4 | 1 | Not read |
| 16 | | Directory | 3.3% | 2 of 4 | 2 | Not read |
| 17 | | Consultancy | 3.3% | 1 of 4 | 2 | Not read |
| 18 | | Review site | 3.3% | 2 of 4 | 1 | Not read |
| 19 | | Vendor site | 3.3% | 1 of 4 | 2 | Not read |
| 20 | | Consultancy | 3.3% | 1 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| pr agency vs in-house communications team in the Netherlands | English | No brand recommended |
| Wat zijn de beste PR-bureaus in Nederland? | Dutch | |
| best PR agencies for startups in the Netherlands | English | |
| PR agency for a growing company in the Netherlands | English | |
| Ik ben de oprichter van een startup in Nederland en wil aandacht krijgen in zakelijke media. Welk PR-bureau kunnen we het beste inschakelen? | Dutch | Marcommit and |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.