Leader
31Heralded Score, range 15–55
The most visible PR agencies in Netherlands, October 2026
Most cited source
7citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | Beantown Media Ventures (BMV) US | Unranked | Too few answers | Not measured | 21= #2 | –
| 4% | 3% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #15 | –
| 2% | 1% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #15 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #15 | –
| 2% | 1% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #15 | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 5#8 | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #15 | –
| 1% | 0% | None | First reading | |
| – |  Cognito US | Unranked | Too few answers | Not measured | 0= #15 | –
| 2% | 2% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #15 | –
| 1% | 0% | | First reading | |
| – | Crackle PR | Unranked | Too few answers | Not measured | 0= #15 | –
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 10.0% | 4 of 4 | 4 | 6 |
| 2 | | Consultancy | 10.0% | 3 of 4 | 3 | 1 |
| 3 | | Social | 5.0% | 2 of 4 | 5 | Not read |
| 4 | | Consultancy | 5.0% | 2 of 4 | 3 | Not read |
| 5 | | Vendor site | 5.0% | 1 of 4 | 4 | Not read |
| 6 | | Unclassified | 3.3% | 2 of 4 | 4 | Not read |
| 7 | | Consultancy | 5.0% | 3 of 4 | 2 | Not read |
| 8 | | Community | 6.7% | 2 of 4 | 4 | Not read |
| 9 | | Social | 3.3% | 2 of 4 | 4 | Not read |
| 10 | | Consultancy | 3.3% | 2 of 4 | 2 | 2 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Best PR agencies for tech startups | English | |
| PR agency for B2B companies | English | |
| How to get media coverage for a startup | English | No brand recommended |
| How much does a PR agency cost? | English | No brand recommended |
| PR agency vs. in-house communications team | English | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
- 1
PRLab
Google AI Overviews
- 1
- 2
Het PR Bureau
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.