The most visible PR agencies in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Highwire

9Heralded Score, range 4–34

Most cited source

disclosers.it

6citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

TEAM LEWIS

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Sound PR GB Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Sparkpr US Unranked Too few answers Not measured
–
  • : Unranked
1% 1% First reading
– Teneo US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Tesecom Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– The Hoffman Agency US Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– The PR Network GB Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– The Practice RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Treble PR Unranked Too few answers Not measured
–
  • : Unranked
2% 1% First reading
– Valletta PR Advisory Unranked Too few answers Not measured
–
  • : Unranked
3% 1% None First reading
– Vested US Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 disclosers.it Consultancy 8.3% 4 of 4 2 Not read
2 wearelever.it Consultancy 6.7% 3 of 4 2 Not read
3 linkedin.com Social 5.0% 1 of 4 4 Not read
4 adnkronos.com Media 1.7% 1 of 4 3 Not read
5 agenziapressplay.it Consultancy 1.7% 1 of 4 3 Not read
6 beantownmv.com Consultancy 3.3% 2 of 4 3 Not read
7 everything-pr.com Media 5.0% 2 of 4 3 Not read
8 publicrelationsdatabase.com Directory 5.0% 3 of 4 1 Not read
9 reddit.com Community 5.0% 1 of 4 3 Not read
10 bc-communication.it Consultancy 3.3% 2 of 4 1 1

Questions asked

QuestionLanguageMost recommended
Quali sono le migliori agenzie di PR per le aziende tecnologiche? Italian Edelman and Hotwire, tied
Agenzia di PR per una startup Italian Create PR, Disclosers and Quorum PR, tied
Come può una startup ottenere copertura stampa per il lancio? Italian No brand recommended
Come posso trovare un’agenzia di PR che conosca il nostro settore? Italian No brand recommended
Team comunicazione interno o agenzia di PR per un’azienda in crescita? Italian No brand recommended
Consulente freelance di PR o agenzia per una startup? Italian No brand recommended
Quali alternative ci sono a un contratto continuativo con un’agenzia di PR? Italian No brand recommended
Quali alternative ci sono a inviare comunicati stampa ai giornalisti in autonomia? Italian No brand recommended
Sono il fondatore di una startup fintech e vorrei ottenere visibilità sui media economici. Quale agenzia di PR dovremmo scegliere? Italian BC Communication, Comunicazione Fintech, Disclosers, Press Play, TEAM LEWIS and Valletta PR Advisory, tied
Mi occupo di comunicazione in un’azienda di medie dimensioni e ho bisogno di aiuto per gestire una crisi. Italian No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

ChatGPT

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured