The most visible PR agencies in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Lever PR

12Heralded Score, range 1–46

Most cited source

disclosers.it

6citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

TEAM LEWIS

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Vested US Unranked Too few answers Not measured 1= #12
–
  • : Unranked
2% 0% None First reading
– Walker Sands US Unranked Too few answers Not measured 1= #12
–
  • : Unranked
1% 0% None First reading
– Weber Shandwick US Unranked Too few answers Not measured 0= #33
–
  • : Unranked
1% 0% None First reading
– WhiteLady PR IN Unranked Too few answers Not measured 1= #12
–
  • : Unranked
2% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 clutch.co Directory 3.3% 1 of 4 2 Not read
12 comunicato.net Media 1.7% 1 of 4 2 Not read
13 comunitylab.it Consultancy 3.3% 2 of 4 2 Not read
14 cracklepr.com Consultancy 3.3% 2 of 4 2 Not read
15 createpr.it Consultancy 3.3% 2 of 4 2 Not read
16 gcpr.net Consultancy 1.7% 1 of 4 2 Not read
17 linker-agency.com Consultancy 3.3% 1 of 4 2 Not read
18 lister.ai Directory 3.3% 2 of 4 1 9
19 naxa.ws Consultancy 3.3% 2 of 4 1 3
20 pr.co Vendor site 3.3% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
best pr agencies for tech startups English Highwire
pr agency for b2b companies English GlobalCom PR Network and Quorum PR, tied
how to get media coverage for a startup English No brand recommended
how much does a pr agency cost English No brand recommended
pr agency vs in-house communications team English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

ChatGPT

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured