The most visible PR agencies in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Disclosers

33Heralded Score, range 14–42

Where engines disagree most

Barabino & Partners

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Schwartz Public Relations US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– SEIGRADI IT Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– Sound Public Relations IT Unranked Too few answers Not measured
–
  • : Unranked
2% 2% None First reading
– Sparkpr US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Square US Unranked Too few answers Not measured
–
  • : Unranked
2% 2% First reading
– Startup Geeks IN Unranked Too few answers Not measured
–
  • : Unranked
2% 0% None First reading
– Teneo US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Tesecom IT Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– The Hoffman Agency US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– The PR Network GB Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 wired.it Media 3.3% 1 of 4 2 Not read
12 brizzicomunicazione.it Consultancy 3.3% 1 of 4 1 1
13 byfinessegroup.com Consultancy 1.7% 1 of 4 2 Not read
14 clutch.co Directory 3.3% 2 of 4 2 Not read
15 comunicatistampa.net Consultancy 3.3% 2 of 4 1 Not read
16 delion.it Consultancy 3.3% 1 of 4 1 Not read
17 economyup.it Media 3.3% 1 of 4 2 Not read
18 ics-digital.com Consultancy 3.3% 2 of 4 1 Not read
19 iki.it Vendor site 3.3% 2 of 4 1 Not read
20 notiziabile.it Media 1.7% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
pr agency vs in-house communications team in Italy English No brand recommended
Quali sono le migliori agenzie di PR in Italia? Italian Burson, Edelman, MSL, Ogilvy, Pomilio Blumm, SEC Newgate and Weber Shandwick, tied
Sono il fondatore di una startup in Italia e vorrei ottenere visibilità sui media economici. Quale agenzia di PR dovremmo scegliere? Italian Disclosers
best pr agencies for startups in italy English TEAM LEWIS
pr agency for a growing company in italy English Comin & Partners, Edelman, GlobalCom PR Network, Omnicom PR Group, SEC Newgate and Weber Shandwick, tied

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Gemini

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured