Leader
16Heralded Score, range 4–49
The most visible PR agencies in Germany, October 2026
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| – | Newskontor DE | Unranked | Too few answers | Not measured | 1= #27 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #27 | –
| 2% | 0% | None | First reading | |
| – | PANBlast | Unranked | Too few answers | Not measured | 1= #27 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 2#26 | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #27 | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #27 | –
| 2% | 0% | None | First reading | |
| – | public imaging | Unranked | Too few answers | Not measured | 0= #83 | –
| 1% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 0= #83 | –
| 1% | 0% | None | First reading | |
| – | Publik. Agentur für Kommunikation DE | Unranked | Too few answers | Not measured | 4= #20 | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #27 | –
| 2% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Directory | 5.0% | 2 of 4 | 5 | Not read |
| 2 | | Consultancy | 6.7% | 4 of 4 | 4 | 1 |
| 3 | | Social | 6.7% | 2 of 4 | 5 | Not read |
| 4 | | Media | 8.3% | 3 of 4 | 4 | Not read |
| 5 | | Directory | 8.3% | 3 of 4 | 4 | 5 |
| 6 | | Directory | 6.7% | 3 of 4 | 2 | Not read |
| 7 | | Media | 6.7% | 2 of 4 | 2 | 2 |
| 8 | | Regulator | 3.3% | 1 of 4 | 4 | Not read |
| 9 | | Media | 1.7% | 1 of 4 | 4 | Not read |
| 10 | | Community | 6.7% | 1 of 4 | 4 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Welche PR-Agenturen sind die besten für Tech-Unternehmen? | German | |
| PR-Agentur für ein Startup | German | additiv pr, |
| Wie bekommt ein Startup zur Markteinführung Presseberichterstattung? | German | No brand recommended |
| Wie finde ich eine PR-Agentur, die sich in unserer Branche auskennt? | German | No brand recommended |
| Interne Kommunikation oder PR-Agentur für ein wachsendes Unternehmen? | German | FISCHERTEXT. UND PR. and |
| PR-Freelancer oder PR-Agentur für ein Startup? | German | DR-P, |
| Welche Alternativen gibt es dazu, eine PR-Agentur mit laufendem Honorar zu beauftragen? | German | No brand recommended |
| Welche Alternativen gibt es dazu, selbst Pressemitteilungen an Journalisten zu schicken? | German | No brand recommended |
| Ich bin Gründer eines Fintech-Startups und möchte in Wirtschaftsmedien erscheinen. Welche PR-Agentur sollten wir beauftragen? | German | additiv pr, |
| Ich leite die Kommunikation in einem mittelständischen Unternehmen und brauche Unterstützung bei der Bewältigung einer Krise. | German | No brand recommended |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.