Leader
30Heralded Score, range 12–36
The most visible PR agencies in Germany, October 2026
Most cited source
8citations
From Google AI Mode, Gemini and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | PR for Tech GB | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 2% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | Publik. Agentur für Kommunikation DE | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 13.3% | 3 of 4 | 3 | 3 |
| 2 | | Media | 11.7% | 3 of 4 | 4 | 8 |
| 3 | | Media | 6.7% | 2 of 4 | 6 | Not read |
| 4 | | Media | 3.3% | 1 of 4 | 6 | Not read |
| 5 | | Media | 8.3% | 4 of 4 | 5 | Not read |
| 6 | | Directory | 5.0% | 2 of 4 | 3 | 4 |
| 7 | | Directory | 8.3% | 3 of 4 | 3 | 6 |
| 8 | | Vendor site | 3.3% | 1 of 4 | 4 | Not read |
| 9 | | Social | 6.7% | 2 of 4 | 4 | Not read |
| 10 | | Vendor site | 3.3% | 1 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| pr agency vs in-house communications team in germany | English | No brand recommended |
| Welche PR-Agenturen sind die besten in Deutschland? | German | |
| Ich bin Gründer eines Start-ups in Deutschland und möchte in Wirtschaftsmedien präsent sein. Welche PR-Agentur sollten wir beauftragen? | German | additiv pr, additiv pr, |
| best PR agencies for startups in Germany | English | additiv pr, additiv pr, |
| PR agency for a growing company in Germany | English | additiv pr, additiv pr, |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
- 1
BETTERTRUST
- 2
PIABO PR
Google AI Overviews
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.