The most visible PR agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

PRLab

8Heralded Score, range 6–15

Most cited source

linker-agency.com

43citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

MSL

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 PRLab NL New entry 8 , range 6–15 8#1
8
  • : score 8 · #1
8% 4% First reading
2 Ballou FR New entry 4 , range 3–7 4#2
4
  • : score 4 · #2
3% 2% First reading
3 MSL FR New entry 4 , range 3–6 4#3
4
  • : score 4 · #3
4% 1% First reading
4 Edelman US New entry 4 , range 3–6 4#4
4
  • : score 4 · #4
3% 2% First reading
5 Golin US New entry 4 , range 2–6 4#5
4
  • : score 4 · #5
3% 1% First reading
6 Hotwire GB New entry 3 , range 2–5 3#6
3
  • : score 3 · #6
2% 1% First reading
7 Weber Shandwick US New entry 3 , range 2–5 3#7
3
  • : score 3 · #7
2% 1% None First reading
8 The Practice RO New entry 2 , range 1–4 2#8
2
  • : score 2 · #8
2% 0% First reading
9 Ketchum US New entry 2 , range 1–3 2#9
2
  • : score 2 · #9
1% 0% None First reading
10 Brunswick Group GB New entry 2 , range 1–3 2#10
2
  • : score 2 · #10
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 reddit.com Community 2.9% 3 of 4 11 Not read
12 disclosers.it Consultancy 2.1% 3 of 4 5 Not read
13 forbes.ro Media 1.7% 3 of 4 4 3
14 sidekickaccounting.co.uk Consultancy 2.4% 3 of 4 2 Not read
15 themanifest.com Media 2.6% 3 of 4 6 1
16 wearelever.it Consultancy 2.1% 4 of 4 2 Not read
17 malt.es Vendor site 1.0% 2 of 4 6 Not read
18 marketing4ecommerce.net Consultancy 2.1% 4 of 4 1 Not read
19 presscloud.ai Vendor site 1.7% 3 of 4 7 Not read
20 sortlist.es Directory 1.9% 4 of 4 3 1

Questions asked

QuestionLanguageMost recommended
pr agency vs in-house communications team in romania English Golin
Care sunt cele mai bune agenții de PR din România? Romanian Golin, MSL and The Practice, tied
best pr agencies for startups in romania English No brand recommended
pr agency for a growing company in romania English Golin
Sunt fondatorul unui startup din România și vreau să obțin vizibilitate în presa de business. Ce agenție de PR ar trebui să alegem? Romanian No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured