The most visible PR agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

PRLab

8Heralded Score, range 6–15

Most cited source

linker-agency.com

43citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

MSL

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– Walker Sands US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 reddit.com Community 2.9% 3 of 4 11 Not read
12 disclosers.it Consultancy 2.1% 3 of 4 5 Not read
13 forbes.ro Media 1.7% 3 of 4 4 3
14 sidekickaccounting.co.uk Consultancy 2.4% 3 of 4 2 Not read
15 themanifest.com Media 2.6% 3 of 4 6 1
16 wearelever.it Consultancy 2.1% 4 of 4 2 Not read
17 malt.es Vendor site 1.0% 2 of 4 6 Not read
18 marketing4ecommerce.net Consultancy 2.1% 4 of 4 1 Not read
19 presscloud.ai Vendor site 1.7% 3 of 4 7 Not read
20 sortlist.es Directory 1.9% 4 of 4 3 1

Questions asked

QuestionLanguageMost recommended
Agenție de relații publice pentru un startup din România Romanian No brand recommended
Cum poate un startup să obțină apariții în presă pentru lansarea sa în România? Romanian No brand recommended
Cum găsesc o agenție de PR din România care îmi cunoaște industria? Romanian Golin
Echipă internă de comunicare sau agenție de PR pentru o companie în creștere din România? Romanian No brand recommended
Freelancer de PR sau agenție de PR pentru un startup din România? Romanian No brand recommended
Alternative la colaborarea cu o agenție de PR pe bază de abonament lunar în România Romanian No brand recommended
Alternative la trimiterea comunicatelor de presă direct către jurnaliști în România Romanian No brand recommended
Coordonez comunicarea unei companii de dimensiuni medii din România și am nevoie de ajutor pentru gestionarea unei crize. Romanian No brand recommended
how to get media coverage for a startup in romania English No brand recommended
how much does a pr agency cost in romania English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured