Leader
6Heralded Score, range 2–31
The most visible PR agencies in Europe, October 2026
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 6 , range 2–31 | 4#3 | 9#1 | 6
| 3% | 1% | None | First reading | |
| 2 | | New entry | 6 , range 4–36 | 8#1 | 2#9 | 6
| 6% | 2% | None | First reading | |
| 3 | | New entry | 5 , range 3–35 | 8#2 | 1= #11 | 5
| 5% | 3% | None | First reading | |
| 4 | | New entry | 4 , range 1–29 | 2#4 | 7#2 | 4
| 2% | 1% | None | First reading | |
| 5 | | New entry | 3 , range 1–28 | 2#6 | 4#4 | 3
| 1% | 0% | None | First reading | |
| 6 | | New entry | 2 , range 1–28 | 2#7 | 4#5 | 2
| 1% | 0% | None | First reading | |
| 7 | | New entry | 2 , range 1–29 | 2#5 | 3#7 | 2
| 1% | 0% | None | First reading | |
| 8 | | New entry | 1 , range 1–28 | 1#9 | 1#10 | 1
| 1% | 0% | None | First reading | |
| 9 | | New entry | 1 , range 1–28 | 1#8 | 1= #11 | 1
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | 1= #11 | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Reference | 0.7% | 1 of 4 | 2 | Not read |
| 2 | | Reference | 0.2% | 1 of 4 | 3 | Not read |
| 3 | | Reference | 0.7% | 2 of 4 | 1 | Not read |
| 4 | | Reference | 0.5% | 1 of 4 | 2 | Not read |
| 5 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 6 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 7 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 8 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 9 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
| 10 | | Reference | 0.2% | 1 of 4 | 1 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| PR-freelancer of PR-bureau voor een startup? | Dutch | No brand recommended |
| Wat zijn alternatieven voor een PR-bureau met een vast maandcontract? | Dutch | No brand recommended |
| Wat zijn alternatieven voor zelf persberichten naar journalisten sturen? | Dutch | No brand recommended |
| Ik ben oprichter van een fintechstartup en wil aandacht in de zakelijke media. Welk PR-bureau kunnen we het beste inschakelen? | Dutch | No brand recommended |
| Ik geef leiding aan communicatie bij een middelgroot bedrijf en heb hulp nodig bij een crisis. | Dutch | No brand recommended |
| Best PR agencies for tech startups | English | |
| PR agency for B2B companies | English | |
| How to get media coverage for a startup | English | No brand recommended |
| How much does a PR agency cost? | English | No brand recommended |
| PR agency vs. in-house communications team | English | No brand recommended |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.