Leader
8Heralded Score, range 6–15
The most visible PR agencies in Europe, October 2026
Most cited source
43citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 8 , range 6–15 | 8#1 | 8
| 8% | 4% | | First reading | |
| 2 | | New entry | 4 , range 3–7 | 4#2 | 4
| 3% | 2% | | First reading | |
| 3 | | New entry | 4 , range 3–6 | 4#3 | 4
| 4% | 1% | | First reading | |
| 4 | | New entry | 4 , range 3–6 | 4#4 | 4
| 3% | 2% | | First reading | |
| 5 | | New entry | 4 , range 2–6 | 4#5 | 4
| 3% | 1% | | First reading | |
| 6 | | New entry | 3 , range 2–5 | 3#6 | 3
| 2% | 1% | | First reading | |
| 7 | | New entry | 3 , range 2–5 | 3#7 | 3
| 2% | 1% | None | First reading | |
| 8 | | New entry | 2 , range 1–4 | 2#8 | 2
| 2% | 0% | | First reading | |
| 9 | | New entry | 2 , range 1–3 | 2#9 | 2
| 1% | 0% | None | First reading | |
| 10 | | New entry | 2 , range 1–3 | 2#10 | 2
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Community | 2.9% | 3 of 4 | 11 | Not read |
| 12 | | Consultancy | 2.1% | 3 of 4 | 5 | Not read |
| 13 | | Media | 1.7% | 3 of 4 | 4 | 3 |
| 14 | | Consultancy | 2.4% | 3 of 4 | 2 | Not read |
| 15 | | Media | 2.6% | 3 of 4 | 6 | 1 |
| 16 | | Consultancy | 2.1% | 4 of 4 | 2 | Not read |
| 17 | | Vendor site | 1.0% | 2 of 4 | 6 | Not read |
| 18 | | Consultancy | 2.1% | 4 of 4 | 1 | Not read |
| 19 | | Vendor site | 1.7% | 3 of 4 | 7 | Not read |
| 20 | | Directory | 1.9% | 4 of 4 | 3 | 1 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| pr agency vs in-house communications team in Italy | English | No brand recommended |
| Quali sono le migliori agenzie di PR in Italia? | Italian | |
| Sono il fondatore di una startup in Italia e vorrei ottenere visibilità sui media economici. Quale agenzia di PR dovremmo scegliere? | Italian | No brand recommended |
| best pr agencies for startups in italy | English | No brand recommended |
| pr agency for a growing company in italy | English | |
| PR-bureau voor een startup in Nederland | Dutch | |
| Hoe kan een startup in Nederland media-aandacht krijgen voor de lancering? | Dutch | No brand recommended |
| Hoe vind ik in Nederland een PR-bureau dat onze branche kent? | Dutch | No brand recommended |
| Communicatie in eigen beheer of een PR-bureau voor een groeiend bedrijf in Nederland | Dutch | |
| PR-freelancer of PR-bureau voor een startup in Nederland | Dutch | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.