Leader
8Heralded Score, range 6–15
The most visible PR agencies in Europe, October 2026
Most cited source
19citations
From Google AI Mode, Gemini and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 8 , range 6–15 | 8#1 | 8
| 8% | 4% | | First reading | |
| 2 | | New entry | 4 , range 3–7 | 4#2 | 4
| 3% | 2% | None | First reading | |
| 3 | | New entry | 4 , range 3–6 | 4#3 | 4
| 4% | 1% | | First reading | |
| 4 | | New entry | 4 , range 3–6 | 4#4 | 4
| 3% | 2% | None | First reading | |
| 5 | | New entry | 4 , range 2–6 | 4#5 | 4
| 3% | 1% | | First reading | |
| 6 | | New entry | 3 , range 2–5 | 3#6 | 3
| 2% | 1% | None | First reading | |
| 7 | | New entry | 3 , range 2–5 | 3#7 | 3
| 2% | 1% | None | First reading | |
| 8 | | New entry | 2 , range 1–4 | 2#8 | 2
| 2% | 0% | | First reading | |
| 9 | | New entry | 2 , range 1–3 | 2#9 | 2
| 1% | 0% | None | First reading | |
| 10 | | New entry | 2 , range 1–3 | 2#10 | 2
| 1% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 2.4% | 3 of 4 | 6 | 1 |
| 2 | | Media | 1.4% | 1 of 4 | 8 | Not read |
| 3 | | Media | 1.7% | 3 of 4 | 4 | 3 |
| 4 | | Media | 2.6% | 3 of 4 | 6 | 1 |
| 5 | | Media | 1.9% | 3 of 4 | 3 | Not read |
| 6 | | Media | 1.9% | 3 of 4 | 2 | Not read |
| 7 | | Media | 1.7% | 3 of 4 | 4 | Not read |
| 8 | | Media | 1.0% | 2 of 4 | 6 | Not read |
| 9 | | Media | 0.7% | 2 of 4 | 6 | Not read |
| 10 | | Media | 0.5% | 1 of 4 | 6 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Alternatives to hiring a PR agency on a retainer in the UK | English | No brand recommended |
| Alternatives to sending press releases to journalists yourself in the UK | English | No brand recommended |
| I lead communications at a mid-sized company in the UK and need help handling a crisis. | English | No brand recommended |
| how to get media coverage for a startup in the uk | English | No brand recommended |
| how much does a pr agency cost in the uk | English | No brand recommended |
| pr agency vs in-house communications team in the uk | English | No brand recommended |
| What are the best PR agencies in the UK? | English | |
| I'm the founder of a startup in the UK and want coverage in business media. Which PR agency should we use? | English | |
| What are the best PR agencies for startups in the UK? | English | |
| Which PR agency is best for a growing company in the UK? | English | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.