The most visible PR agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

PRLab

8Heralded Score, range 6–15

Most cited source

google.com

14citations

From Gemini and ChatGPT

Where engines disagree most

MSL

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 PRLab NL New entry 8 , range 6–15 8#1
8
  • : score 8 · #1
8% 4% None First reading
2 Ballou FR New entry 4 , range 3–7 4#2
4
  • : score 4 · #2
3% 2% None First reading
3 MSL FR New entry 4 , range 3–6 4#3
4
  • : score 4 · #3
4% 1% None First reading
4 Edelman US New entry 4 , range 3–6 4#4
4
  • : score 4 · #4
3% 2% None First reading
5 Golin US New entry 4 , range 2–6 4#5
4
  • : score 4 · #5
3% 1% None First reading
6 Hotwire GB New entry 3 , range 2–5 3#6
3
  • : score 3 · #6
2% 1% None First reading
7 Weber Shandwick US New entry 3 , range 2–5 3#7
3
  • : score 3 · #7
2% 1% None First reading
8 The Practice RO New entry 2 , range 1–4 2#8
2
  • : score 2 · #8
2% 0% None First reading
9 Ketchum US New entry 2 , range 1–3 2#9
2
  • : score 2 · #9
1% 0% None First reading
10 Brunswick Group GB New entry 2 , range 1–3 2#10
2
  • : score 2 · #10
1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 google.com Vendor site 1.9% 2 of 4 13 Not read
2 malt.es Vendor site 1.0% 2 of 4 6 Not read
3 presscloud.ai Vendor site 1.7% 3 of 4 7 Not read
4 pr.co Vendor site 1.7% 4 of 4 2 Not read
5 b2press.com Vendor site 1.4% 2 of 4 5 Not read
6 cision.fr Vendor site 1.2% 3 of 4 4 Not read
7 responsesource.com Vendor site 0.7% 2 of 4 4 Not read
8 tusmedios.es Vendor site 0.7% 2 of 4 4 Not read
9 hsbcinnovationbanking.com Vendor site 1.2% 3 of 4 2 Not read
10 prezly.com Vendor site 1.2% 2 of 4 3 Not read

Questions asked

QuestionLanguageMost recommended
Quelle agence de relations presse choisir pour une startup en France ? French No brand recommended
Comment une startup peut-elle obtenir une couverture médiatique pour son lancement en France ? French No brand recommended
Comment trouver en France une agence de relations presse qui connaît bien notre secteur ? French No brand recommended
Équipe de communication interne ou agence de relations presse pour une entreprise en croissance en France ? French No brand recommended
Freelance en relations presse ou agence pour une startup en France ? French No brand recommended
Quelles sont les alternatives à une agence de relations presse avec un forfait mensuel en France ? French No brand recommended
Quelles sont les alternatives au fait d’envoyer soi-même des communiqués de presse aux journalistes en France ? French No brand recommended
Je dirige la communication d’une entreprise de taille moyenne en France et j’ai besoin d’aide pour gérer une crise. French No brand recommended
how to get media coverage for a startup in France English No brand recommended
how much does a pr agency cost in France English No brand recommended

Each engine's top three

Google AI Mode

No brand named in at least three answers.

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured