The most visible PR agencies in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Edelman

6Heralded Score, range 2–31

Most cited source

reddit.com

20citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Edelman

2/4engines put it in their top three

Top three on Gemini and Google AI Overviews, not on Google AI Mode and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Edelman US New entry 6 , range 2–31 4#3 9#1
6
  • : score 6 · #1
3% 1% None First reading
2 Hotwire GB New entry 6 , range 4–36 8#1 2#9
6
  • : score 6 · #2
6% 2% None First reading
3 Highwire US New entry 5 , range 3–35 8#2 1= #11
5
  • : score 5 · #3
5% 3% None First reading
4 Weber Shandwick US New entry 4 , range 1–29 2#4 7#2
4
  • : score 4 · #4
2% 1% None First reading
5 Golin US New entry 3 , range 1–28 2#6 4#4
3
  • : score 3 · #5
1% 0% None First reading
6 The Practice RO New entry 2 , range 1–28 2#7 4#5
2
  • : score 2 · #6
1% 0% None First reading
7 MSL FR New entry 2 , range 1–29 2#5 3#7
2
  • : score 2 · #7
1% 0% None First reading
8 FleishmanHillard US New entry 1 , range 1–28 1#9 1#10
1
  • : score 1 · #8
1% 0% None First reading
9 Finn Partners US New entry 1 , range 1–28 1#8 1= #11
1
  • : score 1 · #9
1% 0% None First reading
– BCW US Unranked Too few answers Not measured 1= #11
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 4.8% 2 of 4 17 Not read
2 hustlecommons.com Community 2.6% 2 of 4 1 Not read
3 quora.com Community 2.4% 1 of 4 10 Not read
4 medium.com Community 2.4% 2 of 4 5 Not read
5 littlebigthings.fr Community 0.7% 3 of 4 1 Not read
6 bno.nl Community 0.2% 1 of 4 2 Not read
7 prsa.org Community 0.5% 1 of 4 2 Not read
8 superframeworks.com Community 0.5% 1 of 4 1 Not read
9 wikipedia.org Community 0.5% 1 of 4 2 Not read
10 businettes.com Community 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Care sunt cele mai bune agenții de PR pentru companiile de tehnologie? Romanian Highwire and Hotwire, tied
Agenție de PR pentru un startup Romanian No brand recommended
Cum poate un startup să obțină apariții în presă pentru lansare? Romanian No brand recommended
Cum găsesc o agenție de PR care îmi cunoaște industria? Romanian No brand recommended
Echipă de comunicare internă sau agenție de PR pentru o companie în creștere? Romanian No brand recommended
Freelancer de PR sau agenție de PR pentru un startup? Romanian No brand recommended
Alternative la angajarea unei agenții de PR cu abonament lunar Romanian No brand recommended
Alternative la trimiterea comunicatelor de presă direct către jurnaliști Romanian No brand recommended
Sunt fondatorul unui startup fintech și vreau să obținem apariții în presa de business. Ce agenție de PR ar trebui să alegem? Romanian Golin and MSL, tied
Coordonez comunicarea la o companie de dimensiune medie și am nevoie de ajutor pentru gestionarea unei crize. Romanian No brand recommended

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured