Leader
8Heralded Score, range 6–15
The most visible PR agencies in Europe, October 2026
Most cited source
43citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Consultancy | 7.4% | 4 of 4 | 14 | Not read |
| 2 | | Social | 7.1% | 3 of 4 | 22 | Not read |
| 3 | | Consultancy | 2.9% | 3 of 4 | 7 | Not read |
| 4 | | Media | 2.4% | 3 of 4 | 6 | 1 |
| 5 | | Directory | 4.0% | 4 of 4 | 13 | 1 |
| 6 | | Directory | 3.6% | 3 of 4 | 12 | 2 |
| 7 | | Social | 3.1% | 3 of 4 | 15 | Not read |
| 8 | | Vendor site | 1.9% | 2 of 4 | 13 | Not read |
| 9 | | Directory | 1.7% | 1 of 4 | 8 | 4 |
| 10 | | Media | 1.4% | 1 of 4 | 8 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| pr agency vs in-house communications team in germany | English | No brand recommended |
| Welche PR-Agenturen sind die besten in Deutschland? | German | |
| Ich bin Gründer eines Start-ups in Deutschland und möchte in Wirtschaftsmedien präsent sein. Welche PR-Agentur sollten wir beauftragen? | German | No brand recommended |
| best PR agencies for startups in Germany | English | No brand recommended |
| PR agency for a growing company in Germany | English | No brand recommended |
| Agencia de relaciones públicas para una startup en España | Spanish | |
| ¿Cómo puede una startup conseguir cobertura en prensa para su lanzamiento en España? | Spanish | No brand recommended |
| ¿Cómo encuentro una agencia de relaciones públicas en España que conozca nuestro sector? | Spanish | No brand recommended |
| Comunicación interna frente a agencia de relaciones públicas para una empresa en crecimiento en España | Spanish | No brand recommended |
| Profesional freelance de relaciones públicas frente a agencia para una startup en España | Spanish | No brand recommended |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.