Leader
27Heralded Score, range 8–38
The most visible PR agencies, October 2026
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 1% | 0% | None | First reading | |
| – | Barton PR & Marketing | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 1% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | Not measured | –
| 2% | 0% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Community | 5.0% | 1 of 4 | 4 | Not read |
| 12 | | Media | 3.3% | 1 of 4 | 3 | Not read |
| 13 | | Consultancy | 6.7% | 1 of 4 | 1 | 8 |
| 14 | | Consultancy | 5.0% | 2 of 4 | 3 | Not read |
| 15 | | Directory | 5.0% | 3 of 4 | 3 | Not read |
| 16 | | Media | 5.0% | 2 of 4 | 3 | Not read |
| 17 | | Social | 5.0% | 2 of 4 | 3 | Not read |
| 18 | | Community | 5.0% | 2 of 4 | 2 | Not read |
| 19 | | Vendor site | 3.3% | 1 of 4 | 1 | Not read |
| 20 | | Vendor site | 5.0% | 2 of 4 | 2 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Public relations agency for a startup | English | Beantown Media Ventures (BMV), |
| How can a startup get press coverage for its launch? | English | No brand recommended |
| How do I find a PR agency that knows our industry? | English | No brand recommended |
| In-house communications vs. PR agency for a growing company | English | No brand recommended |
| PR freelancer vs. PR agency for a startup | English | No brand recommended |
| Alternatives to hiring a PR agency on a retainer | English | No brand recommended |
| Alternatives to sending press releases to journalists yourself | English | No brand recommended |
| I lead communications at a mid-sized company and need help handling a crisis. | English | No brand recommended |
| how to get media coverage for a startup | English | No brand recommended |
| how much does a pr agency cost | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
Edelman
Gemini
- 1
Walker Sands
- 2
Treble
Google AI Overviews
ChatGPT
- 1
PressFriendly
- 2
5W
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.