The most visible password managers in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Bitwarden

73Heralded Score, range 60–81

Most cited source

youtube.com

21citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Apple Keychain

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Bitwarden US New entry 73 , range 60–81 73#1
73
  • : score 73 · #1
72% 48% First reading
2 1Password CA New entry 66 , range 51–76 66#2
66
  • : score 66 · #2
66% 38% First reading
3 Apple Passwords US New entry 47 , range 39–62 47#3
47
  • : score 47 · #3
39% 31% First reading
4 Apple Keychain US New entry 42 , range 34–54 42#4
42
  • : score 42 · #4
30% 27% First reading
5 Google Password Manager US New entry 41 , range 34–52 41#5
41
  • : score 41 · #5
35% 20% First reading
6 Proton Pass CH New entry 38 , range 31–47 38#6
38
  • : score 38 · #6
27% 18% First reading
7 Dashlane US New entry 31 , range 10–40 31#7
31
  • : score 31 · #7
23% 6% First reading
8 KeePassXC New entry 23 , range 7–37 23#8
23
  • : score 23 · #8
14% 8% First reading
9 KeePass DE New entry 23 , range 7–37 23#9
23
  • : score 23 · #9
14% 8% First reading
10 NordPass LT New entry 18 , range 6–36 18#10
18
  • : score 18 · #10
16% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 allaboutcookies.org Reference 5.0% 3 of 4 1 10
12 zapier.com Vendor site 5.0% 3 of 4 1 13
13 cleverelements.com Vendor site 3.3% 1 of 4 1 Not read
14 cleverfoxplanner.com Vendor site 3.3% 1 of 4 2 Not read
15 cnet.com Media 3.3% 2 of 4 1 12
16 facebook.com Social 3.3% 1 of 4 2 Not read
17 greycoder.com Media 3.3% 1 of 4 1 4
18 quora.com Community 3.3% 1 of 4 2 Not read
19 raiolanetworks.com Vendor site 3.3% 2 of 4 1 11
20 safetydetectives.com Media 3.3% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
¿Cuál es el mejor gestor de contraseñas para uso personal? Spanish 1Password, Bitwarden, KeePass and KeePassXC, tied
¿Qué gestor de contraseñas es bueno para familias? Spanish 1Password and Bitwarden, tied
¿Cómo puedo organizar las contraseñas de todas mis cuentas? Spanish Apple Passwords, Bitwarden and Google Password Manager, tied
¿Cómo puedo compartir contraseñas de forma segura con mi familia? Spanish Apple Keychain and Apple Passwords, tied
¿Es mejor que mi familia use un gestor de contraseñas o que las guarde en una libreta? Spanish Bitwarden
¿Deberían las empresas usar un gestor de contraseñas o inicio de sesión único para sus empleados? Spanish No brand recommended
¿Qué alternativas hay a guardar las contraseñas en el navegador para uso personal? Spanish Apple Keychain, Apple Passwords, KeePass and KeePassXC, tied
¿Qué alternativas hay a compartir contraseñas por mensaje de texto con mi familia? Spanish Apple Keychain, Apple Passwords and Google Password Manager, tied
Soy autónomo y quiero mantener seguras mis contraseñas en el móvil y el portátil. ¿Qué debería usar? Spanish Bitwarden
Gestiono las contraseñas de mi familia y quiero compartirlas sin enviarlas por mensajes. ¿Qué debería usar? Spanish Bitwarden

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured