The most visible password managers in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Bitwarden

73Heralded Score, range 56–81

Most cited source

cisa.gov

14citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Proton Pass

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Passbolt LU Unranked Too few answers Not measured 16#17
–
  • : Unranked
2% 0% None First reading
– Passwarden Unranked Too few answers Not measured 0= #34
–
  • : Unranked
0% 5% None First reading
– Password Boss US Unranked Too few answers Not measured 4#25
–
  • : Unranked
0% 0% None First reading
– Password Depot Unranked Too few answers Not measured 0= #34
–
  • : Unranked
1% 0% None First reading
– PasswordPocket Hardware Password Manager Unranked Too few answers Not measured 0= #34
–
  • : Unranked
0% 0% None First reading
– Passwork RU Unranked Too few answers Not measured 42#10
–
  • : Unranked
3% 1% None First reading
– pCloud Pass CH Unranked Too few answers Not measured 0= #34
–
  • : Unranked
0% 0% None First reading
– Psono DE Unranked Too few answers Not measured 0= #34
–
  • : Unranked
0% 0% None First reading
– RoboForm US Unranked Too few answers Not measured 71#6
–
  • : Unranked
9% 4% First reading
– Samsung Pass KR Unranked Too few answers Not measured 0= #34
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 reddit.com Community 6.7% 1 of 4 5 Not read
12 nist.gov Regulator 3.3% 1 of 4 3 Not read
13 allaboutcookies.org Reference 5.0% 2 of 4 3 Not read
14 safetydetectives.com Media 5.0% 2 of 4 1 9
15 security.org Media 5.0% 2 of 4 2 2
16 cleverfoxplanner.com Vendor site 1.7% 1 of 4 2 Not read
17 dejavu.org Community 3.3% 1 of 4 2 Not read
18 keurigonline.nl Vendor site 3.3% 1 of 4 1 8
19 ntnt.nl Consultancy 3.3% 1 of 4 2 Not read
20 pandromeda.com Media 3.3% 1 of 4 1 3

Questions asked

QuestionLanguageMost recommended
Wat is de beste wachtwoordmanager voor persoonlijk gebruik? Dutch 1Password and Bitwarden, tied
Wat is een goede wachtwoordmanager voor gezinnen? Dutch 1Password and Bitwarden, tied
Hoe kan ik de wachtwoorden van al mijn accounts organiseren? Dutch Bitwarden, Google Password Manager and Passwarden, tied
Hoe kan ik veilig wachtwoorden delen met mijn gezin? Dutch 1Password
Kan mijn gezin beter een wachtwoordmanager gebruiken of wachtwoorden in een notitieboekje bewaren? Dutch Apple Passwords
Kunnen bedrijven beter een wachtwoordmanager of single sign-on gebruiken voor hun medewerkers? Dutch No brand recommended
Wat zijn goede alternatieven voor het opslaan van wachtwoorden in mijn browser? Dutch Apple Keychain, Apple Passwords, Bitwarden, KeePass and KeePassXC, tied
Wat zijn goede alternatieven voor het delen van wachtwoorden via sms met mijn gezin? Dutch Bitwarden
Ik ben freelancer en wil mijn wachtwoorden veilig bewaren op mijn telefoon en laptop. Wat kan ik het beste gebruiken? Dutch 1Password and Bitwarden, tied
Ik beheer de wachtwoorden van mijn gezin en wil ze delen zonder ze in berichten te versturen. Wat kan ik het beste gebruiken? Dutch Bitwarden

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured