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The most visible password managers in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

bitwarden.com

24citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

Proton Pass

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 LastPass US New entry 31 , range 19–49
31
  • : score 31 · #11
 17% 4% First reading
12 Apple Passwords US New entry 30 , range 21–60
30
  • : score 30 · #12
 22% 13% None First reading
13 Apple Keychain US New entry 28 , range 5–52
28
  • : score 28 · #13
 11% 8% None First reading
14 KeePassXC New entry 18 , range 4–50
18
  • : score 18 · #14
 8% 6% First reading
15 Sticky Password CZ New entry 18 , range 3–43
18
  • : score 18 · #15
 6% 2% None First reading
16 Enpass New entry 16 , range 0–73
16
  • : score 16 · #16
 2% 0% None First reading
17 Passbolt LU New entry 16 , range 0–73
16
  • : score 16 · #17
 2% 0% None First reading
18 Microsoft US New entry 11 , range 1–44
11
  • : score 11 · #18
 6% 0% None First reading
19 heylogin DE New entry 10 , range 0–73
10
  • : score 10 · #19
 1% 1% None First reading
= 20 ManageEngine IN New entry 8 , range 0–73
8
  • : score 8 · #20
 1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12 google.com Brand site 6.7% 1 of 4 4 Not read
13Withheld. Run a full Snapshot to see it.
14 openideurope.eu Media 6.7% 1 of 4 2 8
15 quora.com Community 6.7% 1 of 4 5 Not read
16 reddit.com Community 6.7% 1 of 4 5 Not read
17Withheld. Run a full Snapshot to see it.
18 allaboutcookies.org Reference 5.0% 2 of 4 3 Not read
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat is de beste wachtwoordmanager voor persoonlijk gebruik? Dutch 1Password and Bitwarden, tied
Wat is een goede wachtwoordmanager voor gezinnen? Dutch 1Password and Bitwarden, tied
Hoe kan ik de wachtwoorden van al mijn accounts organiseren? Dutch Bitwarden, Google Password Manager and Passwarden, tied
Hoe kan ik veilig wachtwoorden delen met mijn gezin? Dutch 1Password
Kan mijn gezin beter een wachtwoordmanager gebruiken of wachtwoorden in een notitieboekje bewaren? Dutch Apple Passwords
Kunnen bedrijven beter een wachtwoordmanager of single sign-on gebruiken voor hun medewerkers? Dutch No brand recommended
Wat zijn goede alternatieven voor het opslaan van wachtwoorden in mijn browser? Dutch Apple Keychain, Apple Passwords, Bitwarden, KeePass and KeePassXC, tied
Wat zijn goede alternatieven voor het delen van wachtwoorden via sms met mijn gezin? Dutch Bitwarden
Ik ben freelancer en wil mijn wachtwoorden veilig bewaren op mijn telefoon en laptop. Wat kan ik het beste gebruiken? Dutch 1Password and Bitwarden, tied
Ik beheer de wachtwoorden van mijn gezin en wil ze delen zonder ze in berichten te versturen. Wat kan ik het beste gebruiken? Dutch Bitwarden

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured