The most visible password managers in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Bitwarden

74Heralded Score, range 71–78

Where engines disagree most

Apple Passwords

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Bitwarden US New entry 74 , range 71–78 75#1 72#2
74
  • : score 74 · #1
55% 36% First reading
2 1Password CA New entry 69 , range 65–74 68#2 72#1
69
  • : score 69 · #2
51% 28% First reading
3 Google Password Manager US New entry 48 , range 45–51 34#5 71#4
48
  • : score 48 · #3
24% 8% First reading
4 Dashlane US New entry 45 , range 36–49 30#8 71#5
45
  • : score 45 · #4
19% 6% First reading
5 NordPass LT New entry 45 , range 28–49 30#7 70#8
45
  • : score 45 · #5
17% 6% First reading
6 KeePass DE New entry 45 , range 27–48 30#9 70#7
45
  • : score 45 · #6
14% 9% First reading
7 Proton Pass CH New entry 43 , range 34–54 39#4 48#10
43
  • : score 43 · #7
22% 14% First reading
8 Apple Passwords US New entry 36 , range 27–54 40#3 29#13
36
  • : score 36 · #8
21% 14% First reading
9 Keeper US New entry 31 , range 27–35 7#11 71#6
31
  • : score 31 · #9
12% 4% First reading
10 LastPass US New entry 30 , range 28–33 5#13 71#3
30
  • : score 30 · #10
12% 3% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 passwordmanager.com Review site 3.1% 2 of 4 2 7
2 vpngids.nl Review site 1.7% 3 of 4 2 10
3 consumentenbond.nl Review site 1.0% 3 of 4 5 4
4 adblock-tester.com Review site 1.2% 2 of 4 2 14
5 hostingvergelijker.nl Review site 1.2% 3 of 4 1 5
6 expert-choice.com Review site 0.5% 1 of 4 1 Not read
7 appiod.com Review site 0.2% 1 of 4 1 Not read
8 appvizer.es Review site 0.2% 1 of 4 1 Not read
9 deresearcher.nl Review site 0.2% 1 of 4 1 Not read
10 internetpasswordpro.com Review site 0.2% 1 of 4 1 Not read

Questions asked

QuestionLanguageMost recommended
Qual è il miglior gestore di password per uso personale? Italian 1Password and Bitwarden, tied
Qual è un buon gestore di password per le famiglie? Italian 1Password and Bitwarden, tied
Come posso organizzare le password di tutti i miei account? Italian Apple Keychain, Apple Passwords and Bitwarden, tied
Come posso condividere le password in modo sicuro con la mia famiglia? Italian Apple Passwords
La mia famiglia dovrebbe usare un gestore di password o conservarle in un quaderno? Italian No brand recommended
Le aziende dovrebbero usare un gestore di password o il single sign-on per i dipendenti? Italian No brand recommended
Quali alternative ci sono al salvataggio delle password nel browser per uso personale? Italian KeePass
Quali alternative ci sono alla condivisione delle password via messaggio con la mia famiglia? Italian 1Password, Apple Passwords and Google Password Manager, tied
Sono un freelance e voglio tenere al sicuro le mie password sul telefono e sul portatile. Cosa dovrei usare? Italian Bitwarden
Gestisco le password della mia famiglia e voglio condividerle senza inviarle nei messaggi. Cosa dovrei usare? Italian 1Password and Bitwarden, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured