The most visible password managers in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Bitwarden

75Heralded Score, range 72–78

Most cited source

youtube.com

131citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Apple Passwords

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
– N-able Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Norton US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Passbolt LU Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Passwarden Unranked Too few answers Not measured
–
  • : Unranked
0% 6% First reading
– Password Boss US Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Password Depot Unranked Too few answers Not measured
–
  • : Unranked
1% 0% None First reading
– PasswordPocket Hardware Password Manager Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Passwork RU Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– pCloud Pass CH Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading
– Psono DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.6% 2 of 4 65 Not read
2 ncsc.gov.uk Regulator 8.8% 4 of 4 22 4
3 reddit.com Community 11.4% 3 of 4 58 18
4 cisa.gov Regulator 7.9% 2 of 4 20 Not read
5 pcmag.com Media 8.3% 3 of 4 6 18
6 nist.gov Regulator 3.6% 1 of 4 14 Not read
7 wired.com Media 7.1% 3 of 4 1 14
8 facebook.com Social 3.6% 1 of 4 18 Not read
9 openideurope.eu Media 5.2% 1 of 4 3 8
10 allaboutcookies.org Reference 5.0% 3 of 4 5 10

Questions asked

QuestionLanguageMost recommended
Quel est le meilleur gestionnaire de mots de passe pour un usage personnel ? French 1Password, Bitwarden and Proton Pass, tied
Quel est un bon gestionnaire de mots de passe pour une famille ? French 1Password, Bitwarden and Proton Pass, tied
Comment organiser les mots de passe de tous mes comptes ? French Apple Passwords and Bitwarden, tied
Comment partager des mots de passe en toute sécurité avec ma famille ? French Bitwarden
Ma famille devrait-elle utiliser un gestionnaire de mots de passe ou noter les mots de passe dans un carnet ? French Bitwarden, KeePass, KeePassXC and Proton Pass, tied
Les entreprises devraient-elles utiliser un gestionnaire de mots de passe ou l’authentification unique pour leurs employés ? French No brand recommended
Quelles sont les alternatives à l’enregistrement de mes mots de passe dans mon navigateur pour un usage personnel ? French Bitwarden
Quelles sont les alternatives à l’envoi des mots de passe par texto à ma famille ? French Apple Keychain, Apple Passwords, Bitwarden, KeePass and Passwarden, tied
Je suis freelance et je veux protéger mes mots de passe sur mon téléphone et mon ordinateur portable. Que devrais-je utiliser ? French 1Password
Je gère les mots de passe de ma famille et je veux les partager sans les envoyer par message. Que devrais-je utiliser ? French Bitwarden

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured