The most visible password managers in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Bitwarden

74Heralded Score, range 71–78

Most cited source

youtube.com

131citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Apple Passwords

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– Enpass Unranked Too few answers Not measured 27#14
–
  • : Unranked
2% 1% First reading
– F-Secure ID Protection FI Unranked Too few answers Not measured 1#40
–
  • : Unranked
0% 0% None First reading
– heylogin DE Unranked Too few answers Not measured 4#29
–
  • : Unranked
0% 0% None First reading
– Hypervault Unranked Too few answers Not measured 0= #46
–
  • : Unranked
0% 0% None First reading
– Kaspersky RU Unranked Too few answers Not measured 18#16
–
  • : Unranked
2% 0% First reading
– LockPass Unranked Too few answers Not measured 7#22
–
  • : Unranked
1% 0% None First reading
– LogMeOnce Unranked Too few answers Not measured 7#20
–
  • : Unranked
1% 0% First reading
– ManageEngine IN Unranked Too few answers Not measured 5#23
–
  • : Unranked
1% 0% None First reading
– McAfee US Unranked Too few answers Not measured 2#36
–
  • : Unranked
0% 0% First reading
– mSecure Unranked Too few answers Not measured 2#37
–
  • : Unranked
0% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.6% 2 of 4 65 Not read
2 ncsc.gov.uk Regulator 8.8% 4 of 4 22 4
3 reddit.com Community 11.4% 3 of 4 58 18
4 cisa.gov Regulator 7.9% 2 of 4 20 Not read
5 pcmag.com Media 8.3% 3 of 4 6 18
6 nist.gov Regulator 3.6% 1 of 4 14 Not read
7 wired.com Media 7.1% 3 of 4 1 14
8 facebook.com Social 3.6% 1 of 4 18 Not read
9 openideurope.eu Media 5.2% 1 of 4 3 8
10 allaboutcookies.org Reference 5.0% 3 of 4 5 10

Questions asked

QuestionLanguageMost recommended
best password manager for individuals English Bitwarden
securely store passwords for individuals English 1Password and Bitwarden, tied
how can an individual keep account passwords safe English Bitwarden, KeePass and KeePassXC, tied
how to remember passwords for all my accounts English Bitwarden and Google Password Manager, tied
saving passwords in notes vs a password manager for individuals English 1Password and Bitwarden, tied
What’s the best password manager for personal use? English 1Password, Bitwarden and Proton Pass, tied
What’s a good password manager for families? English 1Password, Bitwarden and NordPass, tied
How can I organize the passwords for all my accounts? English 1Password and Bitwarden, tied
How can I safely share passwords with my family? English Apple Passwords
Should my family use a password manager or keep passwords in a notebook? English Apple Passwords, Bitwarden, Dashlane, Google Password Manager and Microsoft, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured