The most visible password managers in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Bitwarden

75Heralded Score, range 72–78

Most cited source

youtube.com

131citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Apple Passwords

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
11 Keeper US New entry 7 , range 5–11 7#11
7
  • : score 7 · #11
9% 2% First reading
12 Microsoft US New entry 6 , range 4–9 6#12
6
  • : score 6 · #12
8% 1% First reading
13 LastPass US New entry 5 , range 4–8 5#13
5
  • : score 5 · #13
7% 0% First reading
14 Sticky Password CZ New entry 4 , range 3–6 4#14
4
  • : score 4 · #14
5% 0% First reading
15 RoboForm US New entry 3 , range 2–6 3#15
3
  • : score 3 · #15
4% 1% First reading
16 KeePassDX New entry 1 , range 1–3 1#16
1
  • : score 1 · #16
1% 0% None First reading
= 17 Panda Dome Password Manager ES New entry 1 , range 1–3 1= #17
1
  • : score 1 · #17
0% 0% None First reading
= 17 Samsung Pass KR New entry 1 , range 1–3 1= #17
1
  • : score 1 · #17
0% 0% First reading
– Avira DE Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading
– Bitdefender Password Manager RO Unranked Too few answers Not measured
–
  • : Unranked
0% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 quora.com Community 3.8% 1 of 4 16 Not read
12 security.org Media 4.5% 3 of 4 6 9
13 zapier.com Vendor site 3.8% 3 of 4 1 14
14 techradar.com Media 3.1% 3 of 4 3 13
15 cnet.com Media 2.9% 3 of 4 5 12
16 passwordmanager.com Review site 3.1% 2 of 4 2 7
17 safetydetectives.com Media 2.9% 3 of 4 7 13
18 ncsc.nl Regulator 1.7% 2 of 4 4 Not read
19 tomsguide.com Media 2.9% 3 of 4 2 9
20 bund.de Regulator 2.1% 3 of 4 7 1

Questions asked

QuestionLanguageMost recommended
Qual è il miglior gestore di password per uso personale? Italian 1Password and Bitwarden, tied
Qual è un buon gestore di password per le famiglie? Italian 1Password and Bitwarden, tied
Come posso organizzare le password di tutti i miei account? Italian Apple Keychain, Apple Passwords and Bitwarden, tied
Come posso condividere le password in modo sicuro con la mia famiglia? Italian Apple Passwords
La mia famiglia dovrebbe usare un gestore di password o conservarle in un quaderno? Italian No brand recommended
Le aziende dovrebbero usare un gestore di password o il single sign-on per i dipendenti? Italian No brand recommended
Quali alternative ci sono al salvataggio delle password nel browser per uso personale? Italian KeePass
Quali alternative ci sono alla condivisione delle password via messaggio con la mia famiglia? Italian 1Password, Apple Passwords and Google Password Manager, tied
Sono un freelance e voglio tenere al sicuro le mie password sul telefono e sul portatile. Cosa dovrei usare? Italian Bitwarden
Gestisco le password della mia famiglia e voglio condividerle senza inviarle nei messaggi. Cosa dovrei usare? Italian 1Password and Bitwarden, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured