Leader
75Heralded Score, range 72–78
The most visible password managers in Europe, October 2026
Most cited source
131citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 75 , range 72–78 | 75#1 | 75
| 77% | 49% | | First reading | |
| 2 | | New entry | 68 , range 62–72 | 68#2 | 68
| 70% | 37% | | First reading | |
| 3 | | New entry | 40 , range 37–44 | 40#3 | 40
| 31% | 21% | | First reading | |
| 4 | | New entry | 39 , range 36–43 | 39#4 | 39
| 30% | 19% | | First reading | |
| 5 | | New entry | 34 , range 31–37 | 34#5 | 34
| 23% | 11% | | First reading | |
| 6 | | New entry | 31 , range 21–34 | 31#6 | 31
| 15% | 13% | | First reading | |
| 7 | | New entry | 30 , range 20–33 | 30#7 | 30
| 20% | 7% | | First reading | |
| 8 | | New entry | 30 , range 20–33 | 30#8 | 30
| 22% | 4% | | First reading | |
| 9 | | New entry | 30 , range 18–33 | 30#9 | 30
| 16% | 9% | | First reading | |
| 10 | | New entry | 21 , range 10–31 | 21#10 | 21
| 13% | 8% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 13.6% | 2 of 4 | 65 | Not read |
| 2 | | Regulator | 8.8% | 4 of 4 | 22 | 4 |
| 3 | | Community | 11.4% | 3 of 4 | 58 | 18 |
| 4 | | Regulator | 7.9% | 2 of 4 | 20 | Not read |
| 5 | | Media | 8.3% | 3 of 4 | 6 | 18 |
| 6 | | Regulator | 3.6% | 1 of 4 | 14 | Not read |
| 7 | | Media | 7.1% | 3 of 4 | 1 | 14 |
| 8 | | Social | 3.6% | 1 of 4 | 18 | Not read |
| 9 | | Media | 5.2% | 1 of 4 | 3 | 8 |
| 10 | | Reference | 5.0% | 3 of 4 | 5 | 10 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Should companies use a password manager or single sign-on for employees? | English | |
| What are some alternatives to saving passwords in my browser for personal use? | English | |
| What are some alternatives to sharing passwords by text with my family? | English | |
| I’m a freelancer and want to keep my passwords safe on my phone and laptop. What should I use? | English | |
| I manage passwords for my family and want to share them without sending them in messages. What should I use? | English | |
| best password manager for individuals | English | |
| securely store passwords for individuals | English | |
| how can an individual keep account passwords safe | English | No brand recommended |
| how to remember passwords for all my accounts | English | |
| saving passwords in notes vs a password manager for individuals | English | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.