The most visible password managers in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Bitwarden

74Heralded Score, range 71–78

Most cited source

youtube.com

131citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Apple Passwords

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
– N-able Unranked Too few answers Not measured 1#41
–
  • : Unranked
0% 0% None First reading
– Norton US Unranked Too few answers Not measured 3#33
–
  • : Unranked
1% 0% First reading
– Passbolt LU Unranked Too few answers Not measured 5#24
–
  • : Unranked
0% 0% First reading
– Passwarden Unranked Too few answers Not measured 1= #44
–
  • : Unranked
0% 4% First reading
– Password Boss US Unranked Too few answers Not measured 4#26
–
  • : Unranked
0% 0% First reading
– Password Depot Unranked Too few answers Not measured 2#38
–
  • : Unranked
1% 0% None First reading
– PasswordPocket Hardware Password Manager Unranked Too few answers Not measured 0= #46
–
  • : Unranked
0% 0% None First reading
– Passwork RU Unranked Too few answers Not measured 8#19
–
  • : Unranked
1% 0% None First reading
– pCloud Pass CH Unranked Too few answers Not measured 1#42
–
  • : Unranked
0% 0% None First reading
– Psono DE Unranked Too few answers Not measured 4#25
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.6% 2 of 4 65 Not read
2 ncsc.gov.uk Regulator 8.8% 4 of 4 22 4
3 reddit.com Community 11.4% 3 of 4 58 18
4 cisa.gov Regulator 7.9% 2 of 4 20 Not read
5 pcmag.com Media 8.3% 3 of 4 6 18
6 nist.gov Regulator 3.6% 1 of 4 14 Not read
7 wired.com Media 7.1% 3 of 4 1 14
8 facebook.com Social 3.6% 1 of 4 18 Not read
9 openideurope.eu Media 5.2% 1 of 4 3 8
10 allaboutcookies.org Reference 5.0% 3 of 4 5 10

Questions asked

QuestionLanguageMost recommended
Kunnen bedrijven beter een wachtwoordmanager of single sign-on gebruiken voor hun medewerkers? Dutch No brand recommended
Wat zijn goede alternatieven voor het opslaan van wachtwoorden in mijn browser? Dutch Apple Keychain, Apple Passwords, Bitwarden, KeePass and KeePassXC, tied
Wat zijn goede alternatieven voor het delen van wachtwoorden via sms met mijn gezin? Dutch Bitwarden
Ik ben freelancer en wil mijn wachtwoorden veilig bewaren op mijn telefoon en laptop. Wat kan ik het beste gebruiken? Dutch 1Password and Bitwarden, tied
Ik beheer de wachtwoorden van mijn gezin en wil ze delen zonder ze in berichten te versturen. Wat kan ik het beste gebruiken? Dutch Bitwarden
What’s the best password manager for individuals? English 1Password
How can individuals store passwords securely? English No brand recommended
How can I keep my account passwords safe? English No brand recommended
How can I remember the passwords for all my accounts? English Google Password Manager
Is it better to save passwords in notes or use a password manager? English Bitwarden

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured