The most visible password managers in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Bitwarden

74Heralded Score, range 71–78

Most cited source

youtube.com

131citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Apple Passwords

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
11 Apple Keychain US New entry 29 , range 17–48 31#6 25#15
29
  • : score 29 · #11
11% 9% First reading
12 KeePassXC New entry 27 , range 12–47 21#10 38#11
27
  • : score 27 · #12
10% 7% First reading
13 RoboForm US New entry 26 , range 16–31 3#15 65#9
26
  • : score 26 · #13
6% 3% First reading
14 Microsoft US New entry 16 , range 10–33 6#12 34#12
16
  • : score 16 · #14
8% 1% First reading
15 Sticky Password CZ New entry 9 , range 4–30 4#14 18#17
9
  • : score 9 · #15
4% 1% First reading
16 KeePassDX New entry 2 , range 1–28 1#16 4#28
2
  • : score 2 · #16
1% 0% None First reading
17 Panda Dome Password Manager ES New entry 2 , range 1–28 1= #17 3#30
2
  • : score 2 · #17
1% 0% None First reading
18 Samsung Pass KR New entry 1 , range 1–28 1= #17 1#43
1
  • : score 1 · #18
0% 0% First reading
– Avira DE Unranked Too few answers Not measured 7#21
–
  • : Unranked
1% 0% First reading
– Bitdefender Password Manager RO Unranked Too few answers Not measured 1= #44
–
  • : Unranked
0% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 13.6% 2 of 4 65 Not read
2 ncsc.gov.uk Regulator 8.8% 4 of 4 22 4
3 reddit.com Community 11.4% 3 of 4 58 18
4 cisa.gov Regulator 7.9% 2 of 4 20 Not read
5 pcmag.com Media 8.3% 3 of 4 6 18
6 nist.gov Regulator 3.6% 1 of 4 14 Not read
7 wired.com Media 7.1% 3 of 4 1 14
8 facebook.com Social 3.6% 1 of 4 18 Not read
9 openideurope.eu Media 5.2% 1 of 4 3 8
10 allaboutcookies.org Reference 5.0% 3 of 4 5 10

Questions asked

QuestionLanguageMost recommended
¿Deberían las empresas usar un gestor de contraseñas o inicio de sesión único para sus empleados? Spanish No brand recommended
¿Qué alternativas hay a guardar las contraseñas en el navegador para uso personal? Spanish Apple Keychain, Apple Passwords, KeePass and KeePassXC, tied
¿Qué alternativas hay a compartir contraseñas por mensaje de texto con mi familia? Spanish Apple Keychain, Apple Passwords and Google Password Manager, tied
Soy autónomo y quiero mantener seguras mis contraseñas en el móvil y el portátil. ¿Qué debería usar? Spanish Bitwarden
Gestiono las contraseñas de mi familia y quiero compartirlas sin enviarlas por mensajes. ¿Qué debería usar? Spanish Bitwarden
best password manager for individuals English 1Password and Bitwarden, tied
securely store passwords for individuals English 1Password and Bitwarden, tied
how can an individual keep account passwords safe English Bitwarden
how to remember passwords for all my accounts English Apple Keychain, Apple Passwords and Google Password Manager, tied
saving passwords in notes vs a password manager for individuals English 1Password, Apple Keychain, Apple Passwords, Bitwarden and Passwarden, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured