The most visible B2C password managers, October 2026

October 2026 · 12 questions asked in English, worldwide · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 96 answers read

Most cited source

bitwarden.com

62citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

NordPass

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Heralded Score Mentioned Recommended By engine Mentioned by Change
– Steganos DE Too few answers 1% 0% None First reading
– Zoho Vault IN Too few answers 1% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12 google.com Brand site 6.3% 2 of 4 13 Not read
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16 cnet.com Media 9.4% 3 of 4 2 3
17Withheld. Run a full Snapshot to see it.
18Withheld. Run a full Snapshot to see it.
19 nytimes.com Media 7.3% 2 of 4 2 Not read
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
password managers with the best support English Keeper
which password managers do experts recommend English Bitwarden and Proton Pass, tied

Each engine's top three

Method

Each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured