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The most visible merchant of record platforms in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

Leader

Paddle

73Heralded Score, range 61–80

Most cited source

europa.eu

19citations

From ChatGPT

Where engines disagree most

PayPro Global

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Paddle GB New entry 73 , range 61–80 73#1
73
  • : score 73 · #1
 81% 39% First reading
2 Lemon Squeezy US New entry 67 , range 53–76 67#2
67
  • : score 67 · #2
 77% 29% First reading
3 FastSpring US New entry 37 , range 30–46 37#3
37
  • : score 37 · #3
 32% 10% First reading
4 Gumroad US New entry 21 , range 7–36 21#4
21
  • : score 21 · #4
 18% 2% None First reading
5 PayPro Global CA New entry 8 , range 3–32 8#5
8
  • : score 8 · #5
 11% 1% First reading
6 Polar SE New entry 7 , range 3–32 7#6
7
  • : score 7 · #6
 9% 2% First reading
7 Cleverbridge DE New entry 5 , range 2–30 5#7
5
  • : score 5 · #7
 7% 1% None First reading
8 Dodo Payments IN New entry 4 , range 2–26 4#8
4
  • : score 4 · #8
 7% 0% First reading
9 Creem SK New entry 3 , range 1–23 3#9
3
  • : score 3 · #9
 5% 0% First reading
10 Nexway FR New entry 2 , range 1–16 2#10
2
  • : score 2 · #10
 3% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 cesarayala.dev Community 3.3% 1 of 4 1 4
12 fintechspecs.com Media 3.3% 1 of 4 1 4
13 flextax.it Vendor site 3.3% 2 of 4 1 Not read
14 fungies.io Vendor site 1.7% 1 of 4 2 Not read
15 gigapay.com Vendor site 3.3% 1 of 4 1 2
16 hellotax.com Consultancy 3.3% 2 of 4 2 Not read
17 hostinato.it Media 3.3% 2 of 4 1 1
18 kanopylabs.com Consultancy 3.3% 1 of 4 1 2
19 nuvei.com Vendor site 3.3% 1 of 4 2 Not read
20 oecd.org Regulator 1.7% 1 of 4 2 Not read

Questions asked

QuestionLanguageMost recommended
Cosa dovrebbe usare un’azienda software per vendere abbonamenti in tutto il mondo e gestire le imposte sulle vendite? Italian Paddle
Quale piattaforma permette di vendere prodotti digitali in tutto il mondo e gestire pagamenti, imposte e rimborsi? Italian Lemon Squeezy and Paddle, tied
Come può una piccola azienda SaaS vendere in più Paesi senza creare un team dedicato alla fatturazione? Italian Paddle
Quale servizio gestisce il checkout e le imposte per un’azienda che vende software all’estero? Italian FastSpring and Paddle, tied
Come posso riscuotere e versare le imposte sulle vendite quando clienti all’estero acquistano il mio software? Italian FastSpring and Paddle, tied
Come posso accettare pagamenti da clienti in diversi Paesi per il mio abbonamento? Italian Lemon Squeezy and Paddle, tied
Cosa mi serve per vendere download digitali in tutto il mondo senza occuparmi personalmente delle dichiarazioni fiscali? Italian Gumroad, Lemon Squeezy, Paddle and Whop, tied
Come può un’azienda software gestire rimborsi e contestazioni di addebito sulle vendite internazionali? Italian Paddle
Per vendere software in tutto il mondo, conviene usare un unico servizio di checkout o fornitori separati per pagamenti e imposte? Italian Lemon Squeezy and Paddle, tied
È più semplice gestire abbonamenti in tutto il mondo con un merchant of record o con un processore di pagamenti? Italian Lemon Squeezy and Paddle, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured