The most visible merchant of record platforms in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Paddle

73Heralded Score, range 70–76

Most cited source

europa.eu

84citations

From Google AI Mode and ChatGPT

Where engines disagree most

PayPro Global

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Search is not measured for this board yet, so it ranks on AI answers.

Rank Brand Rank change Heralded Score All AI Score trend Mentioned Recommended By engine Mentioned by Change
1 Paddle GB New entry 73 , range 70–76 73#1
73
  • : score 73 · #1
82% 39% First reading
2 Lemon Squeezy US New entry 66 , range 60–71 66#2
66
  • : score 66 · #2
74% 30% First reading
3 FastSpring US New entry 38 , range 35–42 38#3
38
  • : score 38 · #3
38% 9% First reading
4 Gumroad US New entry 22 , range 12–31 22#4
22
  • : score 22 · #4
18% 4% First reading
5 PayPro Global CA New entry 9 , range 7–16 9#5
9
  • : score 9 · #5
13% 0% First reading
6 Dodo Payments IN New entry 6 , range 4–8 6#6
6
  • : score 6 · #6
8% 0% First reading
7 Polar SE New entry 5 , range 4–8 5#7
5
  • : score 5 · #7
6% 1% First reading
8 Freemius IL New entry 4 , range 3–6 4#8
4
  • : score 4 · #8
6% 0% None First reading
9 Cleverbridge DE New entry 4 , range 3–6 4#9
4
  • : score 4 · #9
5% 0% First reading
10 Creem SK New entry 4 , range 3–6 4#10
4
  • : score 4 · #10
5% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 mollie.com Vendor site 1.2% 4 of 4 14 Not read
12 quaderno.io Vendor site 3.1% 3 of 4 8 3
13 fungies.io Vendor site 1.9% 2 of 4 9 6
14 inflowpay.com Vendor site 3.1% 3 of 4 10 Not read
15 rebounce.dev Vendor site 3.1% 3 of 4 1 2
16 chargebee.com Vendor site 1.0% 1 of 4 6 Not read
17 contracollective.com Consultancy 2.9% 3 of 4 1 2
18 gappgroup.com Vendor site 2.9% 2 of 4 5 Not read
19 taxually.com Vendor site 2.1% 3 of 4 6 Not read
20 anyway.sh Vendor site 2.4% 2 of 4 3 7

Questions asked

QuestionLanguageMost recommended
Que peut utiliser une entreprise de logiciels pour vendre des abonnements dans le monde entier et gérer les taxes sur les ventes ? French Lemon Squeezy and Paddle, tied
Quelle plateforme permet de vendre des produits numériques dans le monde entier et de gérer les paiements, les taxes et les remboursements ? French Gumroad, Lemon Squeezy and Paddle, tied
Comment une petite entreprise SaaS peut-elle vendre dans plusieurs pays sans constituer une équipe dédiée à la facturation ? French Paddle
Quel service gère le paiement et les taxes pour une entreprise qui vend des logiciels à l’international ? French Lemon Squeezy and Paddle, tied
Comment collecter et reverser les taxes sur les ventes lorsque des clients achètent mon logiciel depuis l’étranger ? French Lemon Squeezy and Paddle, tied
Comment accepter les paiements de clients dans différents pays pour mon abonnement ? French Lemon Squeezy
De quoi ai-je besoin pour vendre des produits numériques dans le monde entier sans gérer moi-même les déclarations fiscales ? French Lemon Squeezy and Paddle, tied
Comment une entreprise de logiciels peut-elle gérer les remboursements et les rétrofacturations pour ses ventes à l’international ? French No brand recommended
Vaut-il mieux utiliser un seul service de paiement ou des prestataires distincts pour les paiements et les taxes afin de vendre des logiciels dans le monde entier ? French Lemon Squeezy and Paddle, tied
Est-il plus facile de gérer des abonnements à l’international avec un merchant of record ou un prestataire de paiement ? French Lemon Squeezy and Paddle, tied

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured