Leader
53%of answers name it
The most visible marketing automation tools in United Kingdom, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
20citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| 11 | | New entry | 28 , range 1–42 | 28
| 8% | 6% | | First reading | |
| 12 | | New entry | 4 , range 2–45 | 4
| 6% | 0% | | First reading | |
| 13 | | New entry | 3 , range 1–43 | 3
| 3% | 1% | None | First reading | |
| 14 | | New entry | 2 , range 1–41 | 2
| 4% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 10% | 2% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 15.0% | 2 of 4 | 19 | Not read |
| 2 | | Regulator | 8.3% | 1 of 4 | 7 | Not read |
| 3 | | Social | 10.0% | 1 of 4 | 7 | Not read |
| 4 | | Vendor site | 8.3% | 2 of 4 | 4 | 8 |
| 5 | | Community | 8.3% | 2 of 4 | 5 | 2 |
| 6 | | Vendor site | 5.0% | 2 of 4 | 3 | Not read |
| 7 | | Vendor site | 6.7% | 2 of 4 | 4 | 1 |
| 8 | | Community | 8.3% | 3 of 4 | 4 | Not read |
| 9 | | Vendor site | 6.7% | 2 of 4 | 2 | 14 |
| 10 | | Review site | 6.7% | 1 of 4 | 2 | 23 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| best marketing automation tools for small business marketing teams | English | |
| automate email campaigns for small business marketing teams | English | |
| how can a small business send the right message to each customer | English | |
| how to follow up with leads without sending each email by hand | English | |
| automated email campaigns vs manual email campaigns for small businesses | English | No brand recommended |
Each engine's top three
Google AI Mode
- 1
Mailchimp
- 2
HubSpot
- 3
ActiveCampaign
Gemini
- 1
- = 2
- = 2
Google AI Overviews
- = 1
- = 1
- 3
MailerLite
ChatGPT
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.